In 2013, counterfeit goods worldwide accounted for $461 billion. Nike is the most counterfeited brand globally, and Ray-Ban, Rolex, Supreme, and Louis Vuitton are the most copied brands worldwide. And while some copies look almost identical to the originals, there are slight differences we think you should know about.
At Bright Side, we want you to know how to recognize a fake product and the differences between originals and counterfeits in some of the most popular brands.
1. Nike shoes
\Nike Air sneakers have a texture that counterfeit manufacturers cannot imitate. This is because their materials are different, and so are their devices. Thus, in authentic Nike shoes, you will notice a hardness in the leather that will be missing in the counterfeit ones.
You will also need to examine the symmetry of the sneakers. If something looks asymmetrical, then it may be a counterfeit product.
2. Ray-Bans
- Authentic Ray-Ban lenses with plastic frames are made in one whole piece. If it’s a metal frame, then the central part must look neat and can have small details but no protruding points.
- Most often, the lenses are made of real glass, but some can be made of plastic. To know if yours is one of them, go to the manufacturer’s official website.
- In the upper right corner of the right lens, you can find the inscription of the Ray-Ban logo. It is engraved on the surface of the lens, so it is impossible to erase it.
- On the outside of the temples, there should also be an inscription detailing the manufacturer. In addition, the item’s serial number is usually on the left side and the country of manufacture on the right side.
3. Fila shoes
- If you look at the letter “F” on your Fila shoes, you will notice that there is some irregularity in the stitching. This is perfectly normal on all original Fila shoes. What is not normal is for the letter “F” to be really sharp on the top two edges. On the fake shoes, these edges almost touch the square surrounding the logo, which should not be the case.
- Next, look at the details of the toe cap, especially the holes in the front. There should be the same distance between each hole, but if not, you probably bought a fake pair of sneakers.
- In addition, the heel logo may be completely different. On the original sneakers, that logo is the same as the one on the tongue.
4. Burberry scarf
- The authentic scarf always has well-defined lines and a dense texture.
- The fringe yarns in a scarf should be well rolled and spaced apart, they do not fall apart when touched.
- The brand name on the label attached to the article must be written in capital letters. Also, the label must contain information about the country of manufacture and the composition of the scarf.
5. Gucci handbags
- First, you should examine the two “G’s” on the front of your bag. The serifs of the G’s should be long and sleek looking and not thick. Also, the rounded part of the G should be a perfect oval and not pointed. If the logo looks blurry, it is probably fake.
- Look closely at the stitching, as a genuine Gucci bag will have even stitching. If the stitching on your bag looks uneven in places or is a different color than the bag itself, then you should assume it is a counterfeit.
6. Supreme sweatshirt
- On the collar of this brand’s hooded and non-hooded sweatshirts, there are two dark red labels. On the first, larger, is written the name of the brand with the letter R in a circle. On the second, you’ll find the country of manufacture: Canada. There should be a recommendation not to iron the item on the inner label, where you can find the care instructions. Manufacturers of replicas often forget this detail.
- On sweatshirts with embroidered logos, the location of the letters on the red part should be uniform, and the distance between the two should be adequate. If you turn the authentic sweatshirt inside out, you will see a fine mesh of white threads on the back of the logo.
- Supreme complements the hoods of its sweatshirts only with flat laces, which are carefully tied at the ends. Round laces, burned at the ends, or laces with different types of terminations are a sign of counterfeiting.
7. Adidas Yeezy tennis shoes
- First, you have to check the wave pattern on the original Yeezy, which should be sideways with irregular wave prints.
- Next, you can check the tongue of the sneakers. The original Yeezy’s tongues are more curved, while the fake ones look much straighter.
- Check the inside of the shoes and see if the Adidas icon is the same size on each shoe. On some occasions, you may notice that their size differs.
- The stitching on the inside should also be checked, as it may look suspiciously amateurish.
8. New Balance sneakers
- New Balance sneakers have brand symbols on the back, tongue, the side of the sneaker, and the side of the sole, on the sole itself, and the insoles. The logo in the shape of the letter N on the side of the sneaker is made in the form of a patch.
- The original slippers have a soft sole, made of foam material, easily compresses and quickly returns to their original state. The sole protector is made of rubber. The insoles of authentic New Balance shoes have a perforation, logo, size, and information about the model.
9. Toms espadrilles
- The first thing to check is the insoles of your espadrilles. If they can be removed, your footwear is likely fake, as the original insoles are sewn to the bottom.
- Next, you can check the back of the espadrille to look at the logo. The letters of the original brand are perfectly balanced and square. However, the letters of the fake brand are pointed and unbalanced (note the odd shape of the letter “O”). Also, the stitching around the label appears thicker on the fake ones.
- You can also check the sides of the shoes to see if any glue is discernible. A reputable brand would never allow something like this, but a copy would probably have glue all over it.
10. Michael Kors Handbag
- For its bags, the brand uses only cream-colored labels containing the primary information about the product: serial number, shade, material, parameters, the price in USD, and a unique bar code.
- All parts of the original bags are engraved with the brand name. It is applied to magnetic clips, handle rings, clasps, carabiners, and fasteners.
- The brand’s authentic bags are made from a dense material that does not deform even during shipping when the item is packed.
11. Guess handbags
- First of all, fake Guess handbags are not made of leather but are cheaper synthetic material. You can check this by pressing the fabric with your finger. If the wrinkles stay there and do not disappear, it is not genuine leather.
- Next, you need to check the lining of the bag. Original Guess bags have an apparent soft lining, while fake ones sometimes have no lining. And if they do, it is very thin, like a sheet of paper.
- Finally, you can check the metal of the bag. The metal applications of a genuine Guess bag are sturdy and shiny, with a smooth surface. Counterfeiters, on the other hand, use a cheaper material that may appear dull and even have surface marks.
12. Guess watches
- Straps for Guess watches are made of metal, silicone, or natural leather. A lousy product smell, uneven color, cracks, scratches, and wear on the strap indicate that we are dealing with an imitation.
- The back should contain basic information about the watch: a logo with the brand name, the material of the watch body (as a rule, it is steel), and data about the watch mechanism with the engraving Japan Movt (as Guess uses only high-quality Japanese mechanisms).
13. Hermès handbags
- First, check the inside printing of the leather and see how the letters have been printed. The French accent of the letter E should be very elegant and not chopped up, as in the fakes. Also, the letters F and R in the word “France” appear to be glued together, something that would never happen on a genuine Hermès bag.
- Next, you can check the leather strap of the bag and inspect the stitching. On a genuine bag, the stitching looks much more elegant and flawless. In contrast, the stitching on the fake bag is not as elegant and, in some areas, looks thicker than that of the original bag.
14. Lacoste polo
- The Lacoste crocodile is always made with clearly defined details. Its eyes, teeth, legs, and red mouth are clearly visible. The crocodile’s body is bright green, and the tail runs parallel to the back.
- At the base of the polo neck, there is a white label with the logo and a red number indicating the size. In men’s models, it is one number, while in women’s models, it is two.
- An imitation Lacoste polo shirt can be spotted because of a small detail: its buttons. Original Lacoste garments have mother-of-pearl buttons with two holes. They have no inscriptions. Replica manufacturers often forget that, so they use buttons with four holes.
- In the men’s models, at the bottom, on the sides of the polo shirt, there are small openings approximately 1/2 inches deep. In women’s versions, the manufacturer does not make any cuts.
15. Balenciaga shoes
- Balenciaga sneakers have a very recognizable protrusion on the heels. This feature is often missing in counterfeits, as their structure is much weaker.
- Not only that, but the front of the shoe has a much more prominent curve than the originals.
- Also, if you check the back of the shoe, you will notice that the brand name is not well centered. Also, not all the letters are the same size and height, and some appear more significant than others.
16. Pandora bracelet
- The color of the original silver bracelet is a bit dull, not very light or bright. In manufacturing, Pandora uses a blackening technique that gives them this unique tone.
- The new original bracelet keeps its perfect shape and virtually no bending, showing well-defined edges of its striated silver cord.
- The size of the clasp on the original Pandora bracelets is comparable to that of the charms. On the front of the clasp, you can see the engraving of the brand: the word Pandora with a crown above the letter “o.”
- There is a brand-specific fastening in the clasp: a clover in the form of a small screw with four heads that serves to fasten the bracelet securely. In addition, the clasp must bear the quality seal of the metal (indicating its purity) with a mark of origin, the initials ALE.
- Pandora charms have an inscription with the name of the brand and the acronym of the metal they are made of. Since 2011, S means silver, and G is gold. Murano glass charms are free of cracks, broken parts, and air bubbles inside.
17. Levi’s
- The arched design on the back pockets of Levi’s jeans might be the brand’s most recognizable feature. It is either a simple bow or a diamond-shaped arch in the center of the pocket. This feature is often copied remarkably incorrectly on counterfeit jeans.
- In addition, the color of the stitching is traditionally orange on original jeans, while many fakes use white thread.
- The third sign of a fake pair of Levi’s jeans is the red tag on the back pocket. An original pair has “Levi’s” written on the red label, while a fake pair has a plain red tag with the letter “R.”
18. Timberland boots
- The sole has a caramel color, but if you look at it closely, it seems slightly transparent. The company logo and the brand name are printed on them, and the sole is uniform. The heel part does not protrude, but forms a continuous line.
- The logo is located on the outside, at the bottom of the boot above the heel. Its print is uniform and well-defined, located strictly vertically.
- The eyelets on the boots are perfect hexagons, which are ideally rounded on the outside. In men’s models, there are 7, in women’s models, 6.
- All seams on the boots are made with white thread. If there are several seams close, they are clearly parallel to each other.
19. Nike t-shirts
- The first thing to examine is the Nike logo. In most cases, it does not have exactly the same proportions as the original. Its angle and inclination may be different.
- Next, the label inside the T-shirt should be checked for misspellings. The original brand would never misspell words, but counterfeit products may have one or more errors.
- You will also need to look at the labels inside the shirt, near the bottom. Nike’s usually have two or more labels sewn in, while the fake ones usually have only one.
Have you ever unknowingly bought a counterfeit product? How did you recognize that it was not a genuine brand? Could you tell the difference, or did you have to ask an expert?
My Fiancée Vacuumed Up and Threw Away My Dead Mother’s Ashes from the Urn
I treasured my mother’s ashes for three years after her death. Her urn was that one sacred thing I asked my fiancée to never touch. But in her rush to make our home spotless, my fiancée vacuumed up the ashes, threw them out with the trash, and hid the truth from me.
Does the death of a loved one mean they’re gone from us forever? My mother Rosemary was my sun, moon, stars, and everything in between. After her death, I still felt her presence through the urn that held her ashes. Until the day my fiancée decided to “clean” our apartment, and my world shattered all over again.
An older lady’s framed photo, an urn, and glowing candles on a table | Source: Midjourney
The evening air was thick with memories as I stood in our living room, touching the silver frame that held Mom’s favorite photo.
She wore her favorite white dress and smiled at the camera, her eyes crinkling at the corners.
It had been five days since the accident that killed Mom, but some days, the pain felt as fresh as the morning I got the call from the hospital.
A man holding an older woman’s framed photo | Source: Midjourney
“Hey, Christian,” my sister Florence called from the couch. She had moved in after Mom passed, and her presence helped fill the echoing emptiness of my heart.
“Remember how Mom would always say grace before dinner, even if we were just having cereal?”
I smiled, running my finger along the frame. “Yeah, and remember how she’d catch us sneaking cookies before dinner? She’d try to look stern but end up laughing instead.”
A sad woman looking at someone | Source: Midjourney
“God, the way she’d put her hands on her hips,” Florence said, wiping her eyes. “Like she was trying so hard to be mad at us.”
“‘Lord give me strength!’” we said in unison, mimicking Mom’s exasperated tone, and for a moment, it felt like she was there with us.
The front door opened, and my girlfriend Kiara walked in, her footsteps hesitant. She’d been like that since Mom died, always hovering at the edges of our grief, never quite knowing how to step in.
A woman in the hallway | Source: Midjourney
“I picked up dinner,” she said, holding up a takeout bag. “Chinese. From that place you like, Christian.”
“Thanks,” I replied coldly. Something had changed between us since Mom’s death. It was like a wall had grown where there used to be an open door.
Two weeks after the funeral, I came home early from work to find Kiara packing a suitcase. The sight stopped me cold in the doorway.
“Where are you going?” I asked, though the answer was written in every careful fold of clothing she placed in the bag.
A woman packing her clothes | Source: Pexels
She didn’t look up. “I need some time, Christian. This… all of this… it’s too much.”
“Too much? My mother died, Kiara. What did you expect?”
“I don’t know how to help you!” She finally met my eyes, her own filled with tears. “You cry every night. You spend hours staring at her pictures. You and Florence keep talking about memories I wasn’t part of, and I feel like an outsider in my own home.”
“So your solution is to leave? When I need you most?”
A sad man looking at someone | Source: Midjourney
“Please try to understand—”
“Understand what? That my girlfriend of four years can’t handle a few weeks of grief? That you’d rather run away than support me?”
“That’s not fair!” Kiara’s hands trembled as she folded another shirt. “I’m trying my best! But it looks like you’ll take forever to move on, Chris.”
“Your best?” I grabbed the shirt from her hands. “Your best is packing your bags while I’m at work? Not even having the decency to tell me to my face that you care more about yourself than me… and my grief?”
A shocked woman | Source: Midjourney
“I was going to call you—”
“Oh, that makes it so much better!” I threw the shirt across the room. “What happened to ‘I’ll always be there for you’? What happened to ‘we’re in this together’?”
“I’m not equipped for this, Christian. I can’t be what you need right now.”
“I never asked you to be anything but present, Kiara. Just to sit with me, to hold my hand, to let me know I’m not alone. But I guess that’s too much to ask, isn’t it?”
A distressed man with a woman | Source: Pexels
She picked up her suitcase, her shoulders shaking. “I’m staying with my friend Shannon for a while. I’ll text you. I just… I need space to figure this out.”
“Figure what out? How to be a decent human being? Go ahead, run away. It’s what you’re good at, isn’t it?”
Kiara left without saying anything.
Florence moved in the next day, bringing with her the comfort of shared grief and understanding. We spent evenings looking through old photo albums, crying together, and laughing at memories of Mom’s terrible dancing and amazing cooking.
A man watching a woman leave with her bag | Source: Pexels
“She would have hated this,” Florence said one night, gesturing at the takeout containers littering our coffee table. “Remember how she used to say fast food was ‘the devil’s cooking’?”
“But she’d still take us to McDonald’s after doctor appointments,” I added, smiling at the memory. “Said it was ‘medicinal French fries.’”
“Chris, did Kiara call?”
“Nope! Just texted. You know, I stayed with her through her father’s illness, her bad days, her everything. And yet here I am, alone in my own grief. I needed her, but maybe she just didn’t love me enough.”
An upset an sitting on the couch | Source: Pexels
The only way Kiara contacted me was through texts like, “Hope you’re okay.”
I typed and deleted, “I needed you, Kiara.” But sent, “I’m managing. Thanks.”
A month after Kiara left, she asked to meet at our usual coffee shop. She sat across from me, looking smaller somehow, her hands wrapped around an untouched latte.
“Shannon’s boyfriend confronted me yesterday,” she hesitantly began. “Called me selfish and cold-hearted. Said I abandoned you when you needed me most.”
A woman in a coffee shop | Source: Unsplash
I stayed silent, watching her struggle with the words.
“He was right,” Kiara continued. “I’ve started therapy, Christian. I want to be better. I want to learn how to be there for you, even when it’s hard. Especially when it’s hard.”
“How do I know you won’t leave again?” I asked, the fear raw in my voice.
“Because I love you,” she replied, reaching across the table. “And I’m learning that love means staying, even when it hurts. Even when you don’t know what to say or do. I’m sorry for being a jerk.”
A woman holding a man’s hand | Source: Unsplash
Life settled into a new pattern after that. Kiara moved back in, and three years later, we started planning our wedding.
Mom’s urn remained on its special table in the corner, surrounded by her photos and her plastic rosary — the one she’d carried everywhere, even to the grocery store.
“We should divide the ashes,” I suggested to Florence one evening. “You could have half.”
She shook her head, touching the urn gently. “No, let’s keep them together. It’s what Mom would have wanted.”
An urn on a shelf | Source: Midjourney
I nodded, tears welling up in my eyes as I thought about Mom and how much I’d miss her at my wedding. I’d already decided: the urn with her ashes would have a special spot in the front row of the church. It would make me feel like Mom was there, blessing me as I took this important step in my life.
The wedding planning consumed our days. And Kiara seemed different. She was more present and understanding.
She held me when the grief hit unexpectedly, sat through stories about Mom without fidgeting, and even asked questions about her sometimes.
Grayscale shot of bridal accessories | Source: Pexels
Then, the call from Florence came on a Tuesday evening, just three days before my wedding. “Hey, Chris? I was wondering if I could have Mom’s rosary. The plastic one? I found a photo of her holding it, and—”
“Of course,” I said, moving toward the urn. “Let me just—”
The words died in my throat as I opened it. Inside, where Mom’s ashes should have been, sat a Ziploc bag filled with… SAND? The rosary lay beside it, exactly where I’d left it three years ago.
The front door opened, and Kiara walked in carrying shopping bags. One look at my face, and hers drained of color.
“What did you do to Mom’s ashes?” I asked.
A man pointing a finger | Source: Pexels
She set the bags down slowly, her hands trembling. “Honey, it’s not what you think. I didn’t do it intentionally—”
“What did you do, Kiara?”
A long silence followed. Then she confessed, “I was cleaning while you were at work a few months ago. The apartment needed a deep clean, and—”
“And what?”
“I picked up the urn to clean the table and accidentally dropped it. It shattered. I quickly assembled the ashes into a bag. But the bag tore. The ashes spilled onto the carpet. I… I panicked. I vacuumed them up and threw the ashes into the trash outside.”
My knees buckled. “You vacuumed my mother’s ashes and threw them in the trash?”
A woman using a vacuum cleaner | Source: Pexels
“I didn’t know what to do. I got some sand from the park nearby. Found a replica of the same urn in the antique shop downtown. I filled it up with the sand. I… I thought you’d never open it again.”
“Never open it? You thought I’d never want to see my mother’s ashes again?”
“I was trying to clean the house. It was just an accident.”
“Clean?” I slammed my hand against the wall. “Those weren’t dust bunnies under the couch, Kiara! That was my mother! The only physical piece of her I had left!”
A shocked man | Source: Midjourney
“I’m sorry, Christian!” she sobbed. “I wasn’t thinking!”
“Clearly!” I picked up the urn, cradling it to my chest. “You weren’t thinking when you decided to ‘clean’ around the one thing I specifically asked you never to touch. You weren’t thinking when you vacuumed up my mother’s remains like they were dirt. And you certainly weren’t thinking when you replaced them with sand and lied to my face for months!”
“Please, Christian, we can fix this—”
“Fix this? How exactly do you propose we fix this, Kiara? Should we go dumpster diving? Should we sift through garbage bags looking for my mother’s ashes?”
An emotional, teary-eyed woman | Source: Midjourney
“I’ll do anything—”
“Did you even try, Kiara? Did you even attempt to salvage anything? Or did you just panic and run to the park for sand, like you always run away when things get hard?”
Her silence filled the room like poison.
“That’s what I thought.” I started gathering Mom’s photos from the table before dumping the sand from the urn. “You know what the worst part is? I actually believed you’d changed. I thought all that therapy and all those promises meant something. But you’re still the same person who left me when my mother died. You’re still running from the hard stuff.”
Close-up shot of an angry man yelling at a woman | Source: Pexels
“Our wedding’s in three days. Please… I’m sorry. Don’t leave me. Where are you going, Christian?”
“Away from you!” I grabbed my keys and things. “I can’t even look at you right now.”
Before stepping out, I looked back, hoping stupidly for a sign of regret. Anything to show she understood what she’d done.
But Kiara just stared at the floor, her face unreadable, and already distant. My chest tightened, and the last bit of hope drained out of me. Without another word, I turned and left, the empty urn heavy in my hands.
A man walking away with a suitcase | Source: Pexels
The hotel room I checked in felt sterile and cold. I sat on the edge of the bed, Mom’s photos spread around me. My phone buzzed continuously with messages from Kiara, but I couldn’t bring myself to read them.
How would I tell Florence? How could I explain that the last piece of our mother was likely buried in a landfill or blown away like dust because my fiancée treated her remains like dirt?
As dawn broke, I stared at the urn one last time, realizing I was left with only emptiness and betrayal.
A distressed man | Source: Pexels
Things would never be the same, and I didn’t know if I’d ever be able to forgive my fiancée. Maybe I didn’t want to. Maybe I never could. But deep down, in a corner of my heart, I hoped my mother would forgive me.
I took the rosary, feeling the familiar smooth plastic under my fingers.
“The night before your accident, you made Florence and me promise to keep it safe, Mom. Said it would help us find our way when we felt lost,” I whispered, tears brimming in my eyes.
“Maybe that’s why you wanted us to have it. Because you knew that someday, we’d need something more than your ashes to hold onto.”
A man holding a rosary | Source: Pixabay
I clutched the rosary tighter, remembering Mom’s words, “Love isn’t in the things we keep, dear. It’s in the memories we make and the forgiveness we offer.”
I don’t know if I can forgive Kiara. Every time I close my eyes, I see Mom’s ashes being sucked away into nothing. How do you forgive something like that?
I stepped out onto the seashore nearby. The city lights blurred through my tears as I clutched the empty urn and rosary to my chest. A gentle breeze stirred, reminding me of how Mom used to say the wind carried whispers from heaven.
An emotional man’s eyes | Source: Unsplash
“I’m sorry, Mom,” I said, looking up at the sky. “I’m so sorry I couldn’t protect your ashes. I had one job — to keep you safe. But I failed. But I want you to know… wherever you are… that you’re still here with me. In every breath I take, in every memory I hold, and in every prayer these beads have witnessed. I love you, Mom. I’ll love you until my last breath and beyond that. Please forgive me.”
The wind seemed to wrap around me like one of her warm embraces, and for a moment, I could almost hear her whisper, “There’s nothing to forgive, dear. Nothing at all. Love you too.”
Silhouette of a man standing on the seashore | Source: Pexels
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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