McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

NFL reporter confirms passing of 2-year-old daughter after cancer diagnosis

Reporter for the NFL Doug Kyed disclosed that his daughter, who was two years old, died nine months after receiving a devastating diagnosis of leukemia.

Little Hallie Kyed reportedly suffered the devastating blow in April 2023. Doug, her father and a Boston Herald employee, announced on Instagram that his daughter had lost her battle in January 2021.

After Hallie underwent a bone marrow transplant and relapsed, Kyed disclosed that things had become worse.

Doug writes, “On Sunday morning, while Jen and I were holding her hands in bed, Hallie passed away peacefully in her sleep.””Without Hallie, we’re sad and totally lost. Never again will our lives be the same.

Doug stated in a letter after Hallie’s relapse that the family was making an effort to maintain optimism in spite of the clear challenges facing his daughter.The reporter stated at the time, “I’m choosing to stay positive.”

“Hallie has overcome every challenge that AML has set in her path thus far. This will undoubtedly be her hardest test yet, but our spirited little Hallie Bear is more than capable of taking it on.

Nevertheless, Doug acknowledged that “we held out hope for remission because of how brave, strong, and resilient Hallie had been through her entire nine-month battle with acute myeloid leukemia and all of its complications,” adding that “the whole family spent special time at the hospital last week.” Doug added, “Knowing the prognosis was poor when she relapsed after her bone marrow transplant.”

Acute myeloid leukemia, according to the American Cancer Society, begins in the bone marrow and swiftly spreads to the blood. After that, it may spread to the central nervous system, liver, spleen, and lymph nodes.

Doug told the Boston Herald that since his daughter’s diagnosis last year, he had spent over half of his nights at Boston’s Children Hospital.

He clarified, “My wife and I have alternated between taking care of Hallie and our 5-year-old, Olivia, at home.

Jen, Doug’s wife, on the other hand, said that losing her daughter left a void in her heart.

Jen Kyed said, “There is an enormous hole in my heart, and the pain is unbearable.” “I’ll never be able to comprehend how or why something so terrible could occur.”

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