In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Hidden Smartphone Tricks That Will Change How You Use Your Phone
Smartphones come with many useful features that make life easier, but some of these features are hidden or overlooked.
From quick shortcuts to helpful settings, these tips can make using your smartphone faster, easier, and more fun.
Below are a few simple tricks to unlock your smartphone’s hidden abilities!
Smartphones are a big part of daily life, helping with everything from staying in touch to tracking fitness, scheduling, and entertainment. But many of us don’t know everything they can do.
Here are some hidden smartphone features and tips to help you make the most of your device.

**Silence in Seconds**
Everyone’s been caught in a place where phones should be silent, only for it to start ringing. You can quickly silence calls or notifications by pressing the volume down button. Your phone will go quiet without ending the call or dismissing the alert, saving you from any embarrassment!
**Quick Camera Access**
Special moments happen without warning, and there’s no time to search for the camera app. You don’t need to unlock your phone to take a picture. On iPhones, swipe left from the lock screen to open the camera. Android users can double-press the power button to open the camera instantly. This way, you’ll never miss an important shot.
**Widgets**
Widgets have grown from simple displays to tools that can make smartphone use even easier. Adding widgets to your home screen lets you check important info, access apps, and complete tasks without scrolling through menus. Popular widgets include calendar, email, weather, notes, and health. For smart home users, widgets can control devices directly from the screen.
**Reduce Eye Strain**
Spending long periods looking at screens can cause eye strain. To help with this, activate dark mode. It looks sleek and saves battery on OLED screens, plus it’s easier on the eyes at night. Many popular apps also have dark mode. Also, try the 20-20-20 rule: every 20 minutes, look at something 20 feet away for at least 20 seconds to give your eyes a break.
**Reduce Battery Drain**
Nothing is more frustrating than a phone that loses power without use. Modern smartphones come with battery-saving settings that help stretch battery life. Here are some ways to preserve battery power:
– **Activate low power mode (iPhone) or battery saver (Android)**: This mode turns off non-essential functions to conserve energy.
– **Auto-brightness**: The screen uses a lot of battery. Lowering the brightness or using auto-brightness can save power.
– **Limit background refresh and sync**: Many apps refresh in the background, draining the battery faster. Limiting this can save energy.
– **Close or uninstall battery-draining apps**: Social media, gaming, and streaming apps often use more power. Close or uninstall apps you don’t often use to save battery.
**Keeping Your Phone Running Well**
To keep your phone running smoothly, it’s important to maintain it. Over time, your phone can slow down due to heavy use or software updates. Here are some tips to keep your phone fast and efficient:
– **Clear cache regularly**: Apps save temporary data, but too much cache can slow your phone.
– **Limit background apps**: Apps running in the background use memory and battery. Limiting background activity helps improve performance.
– **Free up storage space**: Low storage can slow your phone and cause apps to crash. Clearing storage boosts speed and stability.
– **Update apps and software**: Updates include bug fixes and improvements to keep your phone functioning smoothly.
These smartphone tips are just a start. Exploring these tricks can make your device a more helpful part of your daily routine, from staying organized to simplifying tasks.
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