In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Neighbor Discovers Elderly Woman Has Been Living in Her Car for Years — A Story of the Day
A man is horrified to discover that his frail elderly neighbor has been living in her broken-down old car even though she has a house.
Sometimes it takes us a long long time to realize that something is wrong, very wrong, and has been for a long time. David Castle was used to seeing his neighbor Olivia Madison arrive and leave in her car at the same time as he did.
At least that’s what he thought, until the night he came home at 2:30 am and saw Mrs. Madison in her car — apparently fast asleep. Had she locked herself out? David wondered. And then he realized that he had never actually seen Mrs. Madison drive her car, not once.
Worried, David approached the beat-up old Ford and peered inside. Mrs. Madison was reclining in the front seat on the passenger side, covered by a thick comforter, fast asleep.
In the back seat were several boxes of groceries and basic necessities neatly organized. It was obvious: Mrs. Madison, seventy-nine years old, was living in her car!
But why, wondered David aghast. She owned the house next to his, a pretty Victorian two-story, which had started to look sadly neglected after Mr. Madison’s death three years before.
David went home and woke up his wife. “Lydia,” he said, “I think Mrs. Madison has been living in her car. Honey, please fix up the guest bedroom. I’m going to bring her in.”
Lydia jumped out of bed. “Oh my God, David! Mrs. Madison?” she gasped. “But she must be ninety if she’s a day!”
“I know,” said David grimly. “I never thought I’d see someone I know living on the street. I’m going to go get her.”
“Don’t scare her, David,” begged Lydia.
“Don’t worry, I won’t, but it’s freezing tonight,” David said. “And she’s not sleeping in that car one more night!”
Many of us pass through this world without really seeing what surrounds us.
David walked back outside and approached Mrs. Madison’s car again. He knocked gently on the window until Mrs. Madison’s eyelids fluttered. “Mrs. Madison,” he called softly. “It’s David Castle from next door!”
Mrs. Madison woke up and she looked a little frightened, but David’s kindly smile reassured her. “Mrs. Madison. Please come out of the car and come inside. My wife has a nice cup of hot chocolate for you and a warm bed.”
“David,” Mrs. Madison said, “I’m quite alright…Please don’t worry.”
“I’m not leaving unless you come with me,” David said firmly, and finally Mrs. Madison opened the door and got out of the car. David wrapped her in her comforter and led her up the path to his door.
Inside, Lydia waited with the promised cup of hot chocolate. Mrs. Madison took the first sip and tears filled her eyes. “I used to make hot chocolate just like this for my Charley when he was working night shifts…” she said.
“Mrs. Madison, why were you sleeping in your car?” asked Lydia gently.
Mrs. Madison closed her eyes. “I can’t go home, you see…Not since Charley…”
“You haven’t been home since your husband passed away?” asked David shocked.
Mrs. Madison was weeping silently. “I did at first,” she explained, “But then…There was this terrible silence where he used to be, and then suddenly I’d open a drawer or a door and I’d smell him like he’d just been there.
“I couldn’t live with his absence or with the constant reminders, David, I couldn’t live with that pain. So one night I just took my comforter and came out to the car. That was the first peaceful night for me since Charley had passed.
“So I started sleeping out here, but soon I couldn’t stand going into the house for anything. I had the water and lights switched off, and began living in my car. It’s been two years now. You are the first person who noticed.”
“But how do you manage, for bathroom facilities, I mean?” asked Lydia curiously.
“I have been a member of a senior citizen gym group for ten years, I used to go with Charley,” said Mrs. Madison. “So I go there, have my bath and whatnot…I manage.”
“Mrs. Madison,” said David gently. “Why don’t you sell the house and move somewhere else?”
Mrs. Madison blushed. “Oh David, I’ve thought about that, but the house is such a mess!”
“Well, you go to bed now, and tomorrow I’ll go look it over, OK?” David said kindly. “And if you allow me to, I’ll have the house cleaned up and you can sell it.”
Mrs. Madison gave David and Lydia a grateful hug. “Thank you, my dears. You’ve given me hope.”
The next day, David called a friend of his who had a small business restoring old homes and asked him to visit Mrs. Madison’s house with him. When the two men walked into the house, they were shocked.
The whole house was covered with layers of dust, and thick veils of spider webs hung from the ceilings and the light fixtures, but worse of all, the walls were covered from floor to ceiling with a strange-looking black slime.
“Out!” cried David’s friend, and pushed him out of the door. He went to his car and brought back two face masks and a series of glass tubes. The two men went back in, and David watched as his friend collected samples of the substance he said was mold.
David’s friend was shaking his head. “Buddy,” he said, “this could be bad. I’m taking this to the lab to see what they say. but it may be bad news.”
“Come on,” said David. “I can call in a cleaning service… Just a little mold and dust isn’t the end of the world.”
But David’s friend shook his head. “If this is what I think it is, there’s no way that this house will ever be clean — or safe to live in.”
“Safe?” asked David. “What do you mean?”
“If that is toxic mold, it will have seeped into every crevice of that house, under every floorboard, inside every wall. In fact, if your old lady friend had been living in the house, she’d be seriously ill by now!”
Three days later, the news came back from the lab. It was a variation of the very dangerous Stachybotrys mold which the technicians had never seen before. They reported it as an “extreme case,” and recommended all the spores be destroyed.
David told Mrs. Madison the bad news, and the two decided to call in the Fire Department and ask for their help in dealing with the problem. The Fire Department expert told them that the only way to make sure that the mold did not spread to other homes would be to burn the house. Dismantling the house would send clouds of the spore up into the air, and allow them to spread all over the neighborhood.
Sadly, Mrs. Madison accepted the Fire Department’s advice and watched as they set a carefully controlled fire. And as her old house burned, she wept. David placed a gentle arm around her and said, “You have a home with us, Mrs. Madison, for as long as you want, you know that!”
Mrs. Madison nodded. “I know David, thank you, but I was hoping to have my own little place again…”
David had an idea, but he kept it to himself. The next day he called a meeting of all the closest neighbors. “As you all know, Mrs. Madison burned down her house to prevent the spread of a toxic mold that could harm us all.
“I think we should all pitch in to try and solve her problem. Does anyone have any ideas?”
One of the women raised her hand. “I’m a real estate agent, and Mrs. Madison’s plot is big, much bigger than any of our plots. I think I know a developer who might be interested!”
As it turned out, the developer was very interested, and David negotiated an excellent deal on behalf of Mrs. Madison. The developer was building a series of assisted living cottages, and as part of the generous pay-off, Mrs. Madison got to live in one of the best units for life.
Thanks to David’s kindness, Mrs. Madison received a good price for her plot, and a little independent home all of her own, and she stayed in the neighborhood she loved next door to her best friends, David and Lydia Castle.
What can we learn from this story?
Many of us pass through this world without really seeing what surrounds us, and so we miss the opportunity to help those in need. David had been seeing Mrs. Madison living in her car, but because he didn’t pay attention he didn’t realize it.
From the worse misery, a great blessing may flow. Because she was living in her car, Mrs. Madison wasn’t affected by the potentially deadly toxic mold.
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