Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
Straight Family Man Prefers To Wear Skirts And Heels As He Believes ‘Clothes Have No Gender’

Introducing Mark Bryan, a fashion-forward robotics engineer who is making waves and upending conventional wisdom. Bryan, who has been married for eleven years and is a loving parent, defies stereotypes by dressing in what many would consider unusual clothing. Bryan, an American living in Germany, freely wears heels and skirts, stating that gender norms shouldn’t apply to fashion.
You might wonder, why? Bryan, on the other hand, thinks that men’s fashion—particularly office wear—is very boring, consisting only of dark blues, grays, and blacks with the occasional pinstripe. Is there any passion in that? Conversely, skirts provide an array of designs, patterns, and hues – a veritable rainbow of outfit options!

Bryan embraces a fashion trend that combines parts of the traditionally masculine and feminine, teaming ties and blazers with pencil skirts and four-inch heels. It’s his method of demonstrating the genderlessness of clothing. In addition, when his girlfriend wanted a dancing partner who could match her eye level back in college, he taught her how to walk in heels. After a whole year of preparation, he has been strutting with confidence ever since!
Bryan’s unrepentant attitude disregarded social norms. He dresses in ways that bring him joy while defying conventions. What he says about it is as follows:
Clothes are genderless in my opinion. I like skirts more than dresses. I can’t mix the genders with dresses. Above the waist, I like to look “masculine,” and below the waist, I like to look non-gendered. It’s all about the genderlessness of clothing.

Bryan recalls an era when girls were not supposed to wear pants to school. Pants are now gender neutral. Why not heels and skirts then? Furthermore, males have worn heels in the past. The Persian cavalry of the tenth century, who wore galesh or kalash boots to keep their feet in stirrups, are credited with the invention of high heels. Later, wearing high heels—even by popes—became a status signal for European royalty.
The 18th century saw the emergence of a gender gap in fashion, which Bryan is now challenging, as a result of ridiculous cultural concerns that declared fashion to be a frivolous issue unworthy of “real men.”

Bryan admits that his fashion choices could cause people to double take, even though he advocates for guys to wear high heels. However, he compares the response to seeing someone with vivid green hair, which seems strange at first but eventually becomes just another feature of that individual.
“Leave a person with vivid green hair behind. Green hair is not typical. You glance up and notice someone, and your brain immediately identifies them as having green hair. You may find that strange or intriguing, but you quickly move on to your previous task without giving it any more attention. I think people react the same way when they see me wearing heels and a skirt.
Bryan finds it easy to find heels and skirts that fit. He has a lot of alternatives because he has size 8.5 feet and a size 8 skirt. He advises men who want to wear heels to start low and work their way up to a comfortable level.
What are your thoughts on Mark Bryan’s wardrobe selections? Would a man you know try wearing high heels? Talk about this with your loved ones and friends and let’s start a dialogue!
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