Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
My Husband Refuses to Help with Our Crying Baby at Night, Puts on Headphones & Listens to Calming Music – I Taught Him a Lesson
Scarlett is at her wit’s end, balancing a demanding career and a teething baby while her husband, Dave, sleeps peacefully with noise-canceling headphones. When he dismisses her pleas for help, Scarlett hatches a cunning plan to make him experience her sleepless nights.
I need to vent about something.
My name’s Scarlett, and I’ve been married to Dave for 25 years. We’ve got three kids: a 12-year-old soccer fanatic, an 8-year-old aspiring astronaut, and our newest addition, Lily, who’s six months old.
Now, don’t get me wrong, I love my kids to bits, but balancing a demanding career and raising these little humans is no joke.
Dave and I used to be this power couple. But lately, he’s been avoiding his share of nighttime baby duty.
Picture this: I’m pacing the room with a screaming, teething baby at 2 a.m., while he’s blissfully asleep, noise-canceling headphones on, listening to some darn calming ocean waves or whatever. It’s infuriating!
So, here’s the setup. It was one of those nights. Lily was teething and inconsolable. I’d tried everything—rocking, feeding, singing lullabies. Nothing worked. Exhausted and at my wits’ end, I shook Dave awake.
“Dave, I need help. Lily’s been crying for hours,” I pleaded, my voice barely masking my frustration.
He groaned and pulled off his headphones. “Scarlett, I have to be up early. My job is demanding. Can’t you handle it?”
“Seriously, Dave?” I snapped, feeling the hot sting of tears in my eyes. “I’ve been handling it all night. I need some support here.”
He rolled his eyes and turned away. “I need my sleep. I can’t function at work if I’m exhausted.”
That was it. The tipping point. His words stung more than they should have. I felt like I was drowning, and he was just floating by, oblivious. Something had to change. I couldn’t keep feeling this undervalued and alone.
That’s when I hatched my plan.
I’m not proud of it, but desperate times call for desperate measures. I decided to modify his precious headphones, planting a hidden speaker controlled by my phone. Yeah, it was sneaky, but I was desperate for him to understand my struggle.
I activated the speaker. The sound of a baby crying filled his headphones. He shot up, confused and irritated.
“Scarlett, did you hear that?” he mumbled, rubbing his eyes.
“Hear what?” I replied, feigning ignorance.
He shook his head and stumbled over to Lily’s crib.
“Dave, I think you’re just stressed,” I said, keeping my voice calm. “Maybe you should help with Lily more often. It might help you sleep better.”
He stared at me, and I could see the wheels turning in his head.
“Yeah, maybe,” he muttered, but the doubt was there.
By the end of the week, Dave was a wreck.
He was snapping at the kids, his patience worn thin.
“Scarlett, I don’t know what’s going on, but I can’t take this anymore. I’m hearing things, and I’m exhausted.”
I bit my lip, feeling a mix of guilt and satisfaction.
“Dave, we need to talk,” I said, my voice steady but filled with the weight of the past few nights.
He looked at me, his eyes bloodshot and weary. “What is it? Just tell me.”
One peaceful night, after a particularly calm evening with Lily finally asleep, we crawled into bed, both of us utterly exhausted. Dave pulled me close, his arm wrapped around me.
“Scarlett,” he whispered, his voice filled with gratitude, “thank you.”
I smiled, feeling a sense of contentment wash over me. “Thank you, Dave,” I whispered back. “For being my partner.”
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