Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
19 People Who Have Broken All the Laws of Logic
Things are made with a purpose — they have labels to avoid mix-ups, that ready-to-drink juice box has a special spot to be poked with a straw, there are written statements that make a point, and fixable items, so you don’t always have to buy new ones when they break. Yet somehow some people disregard all of these things and prefer to do things in a more roundabout way. They make you question their motives in your head, but to them it’s just another way to do something.
1. Who needs the holes in the roll when you can make your own?
2. Since the tea and coffee got mixed up, let’s just change the labels.
3. Not so secret after all.
4. Irony is when a magazine about the dangers of plastic is wrapped in plastic.
5. Brands are just labels, right?
6. Turns out the sample is the actual size despite the disclaimer.
7. Who knew that a glue stick and clothes pins belong in the cutlery drawer?
8. Because cutting the carpet is easier than cutting the door.
9. Instead of getting a pre-cut piece, someone scooped a piece near the edge.
10. This engraver went the extra mile and engraved the instructions.
11. A hospital was turned into a crime scene.
12. Makes you wonder what the purpose of the label is.
13. Why poke with the straw when you can turn it into a makeshift cup?
14. Hey, whatever works…
15. It’s not practical, but the phone colors pop.
16. Why use the top when you can open it on the side?
17. Solar energy plates being shaded from the sun.
18. Setting a new fashion trend.
19. Fixing a broken clock by placing a new one on top
Which of the pictures above reminds you of what you or someone you know has done before? Can you think of more things that people do that do not make sense? Tag anyone you know who follows their own rules!
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