Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
These Target stores are set to cIose: Here’s the full list
Target, grappling with escalating theft and “organized retail crime,” is set to close nine outlets across four states. Despite “adding more security team members, using third-party guard services, and implementing theft-deterrent tools,” the challenges with crime persisted. Below are the affected markets along with the remaining stores and employment data:
- New York City:
- Harlem: 517 E 117th St. (96 remaining stores, over 20,000 team members)
- Seattle:
- University Way: 4535 University Way NE
- Ballard: 1448 NW Market St., Ste. 100 (22 remaining stores, nearly 4,000 team members)
- San Francisco/Oakland:
- SF Folsom: 1690 Folsom St.
- Oakland Broadway: 2650 Broadway
- Pittsburg: 4301 Century Blvd. (32 remaining stores, over 6,400 team members)
- Portland:
- Galleria: 939 SW Morrison St.
- Powell: 3031 SE Powell Blvd.
- Hollywood: 4030 NE Halsey St. (15 remaining stores, more than 2,500 team members)
Over 150 stores remain operational in these regions. Target is boosting security through locking cases for certain merchandise and allying with the U.S. Department of Homeland Security’s Homeland Security Investigations division. “While we will continue to make meaningful investments throughout our business, we cannot solve this issue on our own,” the firm noted.
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