Roberta Hoskie, a successful real estate agent, accidentally dropped a $10,000 check while she was busy working in town. She was carrying so many things that the check slipped out of her hands onto the street.
Later, a homeless man named Elmer Alvarez called Roberta. He had found the check and wanted to return it because he felt it was the right thing to do. Elmer even took the time to search for Roberta’s business name so he could find her phone number.
Roberta was touched by Elmer’s honesty and kindness, reminding her that there are still good-hearted people in the world. She knew she couldn’t let his kindness go unnoticed.
Elmer and Roberta met on a street corner, where Elmer handed back the check to its owner. As Roberta thanked him for his kindness, she discovered the truth—Elmer was homeless, living on the cold streets of Connecticut, one of the coldest places in the U.S. If anyone needed money, it was him.
To show her gratitude, Roberta gave Elmer a check as a reward for his good deed. But that wasn’t the end of it.
Roberta made sure Elmer would have a guaranteed spot in her upcoming real estate training program. She promised to cover the full cost of the course and pay for the English lessons he needed.
But that wasn’t everything!
“He has no idea what’s coming,” Roberta said a few days later, just before she surprised Elmer with a life-changing gift he never expected.
Watch the video below to see how Elmer’s simple act of kindness led to something truly amazing and heartwarming.
Sometimes, it’s those who have the least who give the most, and Elmer is a perfect example of that. Luckily, Elmer’s decision to return the check brought him more than he ever expected.
Getting his own home will completely change his life and give him a fresh start.
The world can often feel harsh and selfish, but this story is a reminder that there are still good people out there! Share it to spread some positivity!
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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