“I look at my role as being a friend of Canberra Hospital, I can bring some pleasure and happiness sometimes to people who are really in difficult times in their lives.”
With backing music from a Bluetooth speaker, Sayer croons his way around the cancer wards, making a human connection with everyone he comes across.
Canberra Region Cancer Centre Operations Manager Caroline McIntyre says Sayer’s visits are typically kept a surprise for patients and staff.
“He’s always come in so discreetly,” she says.
“Normally it’s just very quiet, he comes up in the back lift and says hello to literally everybody.
“Some of them are doing it tough, and to have a little bit of joy and light – it really gives them a lift.
“What makes me happy is to see people getting chemo on their feet dancing.”
Jamming with Jimi Hendrix, Countdown and the Troubadour
Originally a graphic designer by trade, English-born Leo Sayer rose to pop prominence in London in the late 1960s, as a singer-songwriter – and was soon adopted by Australia as an honorary son after his first tour here in 1974.
He went on to become an Australian citizen in 2009.
Sayer was a regular on ABC TV’s Countdown during the 70s and 80s, performing chart-toppers like “You Make Me Feel Like Dancing”, “When I Need You”, “More Than I Could Say” and “Orchard Road”.
He blushingly admits they were wild days – when he didn’t always live up to his “good-guy” public persona.
“It was mad, I mean, Top of the Pops in England, Countdown over here,” he says.
“You were mobbed by the fans, I remember being dragged out of a limousine the first tour that I came here, and then speaking to crazy people like Molly Meldrum on TV and trying to sort of like take it all in.”
It seems hard to believe – the petite, well-spoken singer, with a mane of curly hair that inspired changing his name from Gerard to Leo – beating off mobs of screaming fangirls.
Sayer circulated in superstar company, becoming close friends with former Beatles George Harrison and Paul McCartney, collaborating with Roger Daltrey of The Who, and even sharing a sly cigarette or two with John Lennon and Yoko Ono who had a flat above his design studio.
“I met Jimi Hendrix right at the start of his career. I actually jammed with him, playing the harmonica, and him playing the guitar,” he says.
Recalling his 1975 opening night at the famous Troubadour Club in Los Angeles, he looked up to see an intimidating line-up of fans in the front row.
“It was David Bowie, Elton John, and ‘The Fonz’ [Henry Winkler].”
Alongside them: John Cleese, Mick Jagger, Bernie Taupin, and comedian Marty Feldman.
“We never thought it would last, we were adapting to things around us, writing songs about things that are around us,” he says.
“And we thought they were only for our generation — so the amazing thing is my music’s become like a fine wine, where you lay it down and years later, it becomes a collector’s item.
“We’re in an age where the music that I make, young kids are actually latching onto it now, and they’re finding that that generation and that style of music we made is as current now as anything.”
Sayer’s health battles, still spreading hope at 76
Leo Sayer says his hospital charity work caps off a career dedicated to providing joy through music.
“It’s a nice piece of synchronicity really, because I was born in the grounds of a hospital in Shoreham by Sea in Sussex, near Brighton in England,” Mr Sayer said.
“I suppose I’ve always felt comfortable in hospitals and being around hospitals.
“Growing up, my dad was a hospital engineer, Mum was a nurse, my sister was a matron.”
Sayer has health struggles of his own, including three stents in his heart, which help him have a genuine connection to the hospital patients he entertains.
“[My music] is providing something that isn’t taking away from any of the treatment that’s going on. It’s providing something that’s just putting a smile on peoples’ faces.
“Music is communication and that’s what this is all about, we’re communicating, we’re making people feel better.
“We’re not healing people with music, but we are making them feel better about their healing.
“To sell out Canberra Hospital will do me fine.”
I seriously had no clue about this!
For many, the Heinz ketchup bottle is a staple in kitchens and restaurants worldwide. But have you ever noticed the small ‘57’ embossed on its neck? This seemingly random number has puzzled consumers for decades, leading to all sorts of speculation.
Is it the number of ingredients? The number of countries Heinz operates in? Or just a decorative element? The truth is even more fascinating. Understanding the story behind the ‘57’ not only deepens our appreciation for Heinz products but also provides a glimpse into one of the most brilliant branding strategies in the food industry.
The Origins of the ‘57’ and Its Historical Significance
The famous ‘57’ traces back to Henry J. Heinz, the founder of the H.J. Heinz Company in the late 19th century. In 1896, while riding on an elevated train in New York, he noticed an advertisement for “21 Styles of Shoes.” This marketing tactic intrigued him—he believed a number could create a sense of variety and exclusivity.
At the time, Heinz was producing more than 60 different products, yet he deliberately chose ‘57’ as the magic number. Why? Simply because he liked how it sounded. He considered it to be memorable and catchy, creating the now-iconic slogan “57 Varieties.”
Though the number never reflected the actual product count, it quickly became synonymous with quality, variety, and innovation—a clever marketing move that stood the test of time.
Video : The Story Behind Heinz Ketchup
The Evolution of Heinz Branding and the Role of the ‘57’
The ‘57’ Varieties branding became a key element of Heinz’s identity, reinforcing the idea of endless product diversity and consistent quality. Over the decades, Heinz introduced hundreds of products, but the number 57 remained untouched—a symbol of its legacy.
From advertisements to packaging, the ‘57’ appeared everywhere, making it an instantly recognizable brand marker. As Heinz expanded across the globe, the ‘57’ stood strong, creating an emotional connection with consumers who associated it with trust and excellence.
Even today, despite Heinz offering over 5,700 products worldwide, the company still proudly displays ‘57 Varieties’—proving that a great marketing idea never dies.
How to Use the ‘57’ to Get Ketchup Out Smoothly
Beyond branding, the ‘57’ on the Heinz bottle serves a hidden practical purpose—but few people know about it!
If you’ve ever struggled with getting ketchup out of a glass bottle, you’re not alone. Many resort to shaking, squeezing, or even using a knife to scoop it out. However, Heinz secretly built a solution into the design.
Here’s the trick:
- Locate the ‘57’ on the bottle’s neck.
- Tilt the bottle at an angle.
- Firmly tap the ‘57’ with your hand.
This spot is what Heinz calls the “sweet spot”, designed to optimize the flow of ketchup. Instead of pounding the bottle’s bottom, applying gentle pressure at this point breaks the vacuum seal, allowing ketchup to slide out smoothly and effortlessly.
Common Misconceptions About the ‘57’ on Heinz Bottles
Despite its clear marketing history, many people have come up with their own interpretations of what the ‘57’ actually means. Here are a few of the most common misconceptions:
- “The ‘57’ represents the number of ingredients in Heinz ketchup.”
- False! Heinz ketchup actually contains only a handful of ingredients, including tomatoes, vinegar, sugar, and spices.
- “It refers to the number of countries where Heinz products are sold.”
- While Heinz is available in over 200 countries, the number ‘57’ was chosen long before the brand expanded globally.
- “There were originally 57 varieties of Heinz ketchup.”
- Another myth! Heinz has always sold a wide range of products beyond ketchup, even in its early days.
This confusion highlights the power of branding—when something is marketed well, people attach meaning to it, even if it isn’t factual!
Video : How Heinz Tomato Ketchup Is Made
The Cultural Impact of the ‘57’ in Popular Media
Over time, the ‘57’ on Heinz bottles has become a cultural icon, appearing in movies, TV shows, and even everyday slang.
- It has been referenced in classic films and TV series, symbolizing nostalgia and American food culture.
- Many comedians and talk show hosts have joked about the Heinz bottle struggle, making it a fun pop culture reference.
- The ‘57’ has even inspired parodies and product adaptations, proving its impact beyond just the kitchen.
Few marketing gimmicks have lasted over a century, but the ‘57’ remains one of the most recognizable numbers in branding history.
Why the ‘57’ Still Matters Today
Heinz has evolved significantly since its founding, with new product innovations and marketing strategies. However, one thing has never changed—the ‘57’.
This small, seemingly random number continues to:
- Reinforce Heinz’s long-standing heritage
- Create instant brand recognition worldwide
- Add a fun and interactive element to the product
- Spark curiosity among new generations of consumers
Even as Heinz bottles change with time—moving towards squeeze bottles and new packaging—the ‘57’ will likely always remain, ensuring its place in branding history.
Conclusion: The Enduring Legacy of the ‘57’ on Heinz Ketchup Bottles
At first glance, the ‘57’ on a Heinz ketchup bottle might seem like just another design detail. But in reality, it’s a brilliant marketing move, a historical symbol, and a hidden functionality trick all in one.
From its origins in 1896 to its modern-day impact, the ‘57’ has remained an iconic part of Heinz’s identity, representing variety, quality, and tradition.
Next time you reach for a Heinz ketchup bottle, take a moment to appreciate the history and branding genius behind that small embossed number. And if you’re struggling to get the ketchup out? Just tap the ‘57’ and let Heinz’s century-old secret work its magic!
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