In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Summer is a great time to be outside and soak up the sun. However, it can be tough for our pets due to issues like fleas and ticks.
These small invaders can make you feel uncomfortable and spread illnesses, so it’s crucial to learn how to remove them safely and using natural methods.
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There are many products available to get rid of fleas and ticks, but some can have strong chemicals that might hurt our pets’ health.
That’s why in this article, we share a simple, affordable, and easy-to-use recipe to help you naturally fight these bothersome parasites.
List of items needed to make a recipe.
- 200 milliliters of apple cider vinegar, which is equivalent to 6.7 ounces.
- A small amount of sea salt
- Half of a small spoon of baking soda
- Two or three tablespoons of lukewarm water.
Guidelines
- Mix apple cider vinegar, salt, and baking soda in a spray bottle.
- Pour the hot water into the mix and shake the bottle thoroughly to make sure all the ingredients are well combined.
- Apply the mixture on your pet’s fur, focusing on places like the ears, paws, and neck.
- You can use a comb to spread the mixture and get rid of any fleas and ticks on your pet’s fur.
- Before making this recipe, it is crucial to do an allergy test to make sure your pet won’t have any negative reactions to the ingredients.
Besides using this homemade recipe, it’s also crucial to regularly brush your pet to avoid flea and tick problems. By following these easy steps, you can keep your cat or dog free of parasites in a safe and natural way throughout the summer. Your pet will be grateful!
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