In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Rich Husband Forbade Me from Entering One Room in Our House – I Could Not Stop Crying When I Saw What He Was Hiding
When Alexis’ parents forced her to marry Robert, she had no idea what she was getting herself into. Later, Alexis broke the one rule her husband gave her and entered the room he warned her about, unleashing secrets she wasn’t prepared for.
I couldn’t understand why my parents wanted me to get married before I found someone myself.
“Alexis,” my mother said, “Robert is a catch. He’s a wealthy man who will take care of you. You wouldn’t even have to work.”
I couldn’t refuse. My father had made it clear.
“You marry Robert, Alexis,” he said, puffing on his cigar. “Or you can figure out your own living arrangements.”
In a sense, Robert was my prince charming. Our family had a bakery, which was losing customers because we had no gluten-free options on the menu.
“We will continue to bake what we know,” my father insisted.
Our marriage was definitely an arranged one. Robert’s demeanor was cold, and he refused to let me get to know him properly. I don’t know how my father arranged our connection.
Our wedding was a spectacle of Robert’s affluence, nothing short of extravagant. Robert’s wedding planner had thought of everything.
My wedding dress was a custom piece that he commissioned for me. But even through our wedding planning, we barely spoke.
“I’m looking forward to being married,” he admitted one evening, a few days before the wedding.
“But I don’t know what I’m doing,” he added.
That was the closest Robert had gotten to letting me in.
Two days after our wedding, I moved into our new home.
“Come, I’ll show you around,” Robert said.
He took me around our home, a mansion boasting luxuries I’d never imagined before: sprawling golf courses, a shimmering swimming pool, and a fleet of staff at our beck and call.
“It’s beautiful,” I said when we got to the kitchen. “Everything is beautiful.”
“Now, Alexis, this house belongs to you too,” he declared with a hint of pride.
I smiled at the stranger standing in front of me. Maybe we were going to make something of our marriage.
“But one thing, Alexis,” he said. “There’s one rule. The attic. Never go in there.”
I nodded at Robert. I couldn’t fathom why I wouldn’t be allowed anywhere in the house. But I also recognized that I didn’t know my husband well enough yet. So, I had to obey.
A few days later, Robert went to a meeting, leaving me alone in our massive home.
Driven by curiosity stronger than any warning, I found myself ascending the stairs to the attic. My heart pounded with a mix of fear and excitement. I knew I didn’t have a lot of time.
A quick in and out, I thought to myself.
Pushing the door open, I was met with a sight that sent me to my knees, tears streaming down my face. I didn’t know why I was crying. I didn’t know why I felt confusion and relief at the same time.
The attic, dimly lit, seemed to be a vault of my husband’s hidden memories. Childhood toys lay scattered, each carrying untold stories. Old postcards and photographs of Robert’s life before me. Among the relics were letters from a young boy to his father, a soldier away at war.
“How dare you come in here? Now, I have to change the locks in my own home because my wife does not respect my requests?”
Robert’s face turned red with rage.
“I just want to understand,” I stammered. “I just want to know you, Robert.”
Slowly, his rage dissolved, and he seemed to see me as a companion in his world, instead of the intruder he had made me out to be.
“Alexis,” he said, “Come, let’s sit.”
Robert led me to the living room.
“My father was a stern man. He was a soldier and he believed in keeping emotions locked away. These are the only things I have of a time when I felt loved,” he confessed.
My heart caught on his every word as his voice broke.
What followed was a revelation of his soul. Stories of a lonely childhood, of a boy yearning for his father’s approval, unfolded in our home.
In those vulnerable moments, I didn’t see the distant, cold man I had married but a boy who had never stopped seeking love and acceptance. He just didn’t know how to go about it.
In those few hours, things changed. Robert started letting me in. And now, years later, our home is filled with the cries and laughter of our daughter, April.
Through our daughter, Robert healed. He healed for himself, and for our daughter.
We’ve packed away everything from the attic, so it is no longer a shrine to Robert’s past but is now my little reading nook.
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