In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Best Friend Gave Me the Wrong Dress Code for Her Wedding – I Decided to Outplay Her Smartly
My Best Friend Gave Me the Wrong Dress Code for Her Wedding – I Decided to Outplay Her Smartly
When Emily’s friend, Elle, gets engaged to her boyfriend, Brian, she is completely over the moon. Emily does everything she can to help Elle plan her dream wedding. But then Elle starts acting secretive and gives Emily a wedding invite with the incorrect dress code. Thankfully, a mutual colleague gives Emily the correct details, allowing her to show up to the wedding to teach Elle a lesson.
“I’m engaged, Em!” Elle said, rushing through my door while I was sitting on the couch and reading a book.
A woman reading on a couch | Source: Unsplash
“What?” I exclaimed, standing up to hug her tightly. “I’m so happy for you, my girl!”
Elle sat down on the couch and showed me her hand.
“Look at this rock!” she said.
A close-up of an engagement ring | Source: Unsplash
Of course, I was over the moon for her. We’d been through so much together, and now it was her turn to walk down the aisle.
For my wedding, a few years ago, Elle had been right by my side. She helped me plan every little detail, from the font on my wedding invitations to the menu selections.
“It’s more like you and Elle are getting married,” my husband, Grant, laughed one evening when I told him everything that Elle and I had planned.
A laughing man | Source: Unsplash
“Well, she’s been around longer than you,” I replied, showing him the mockup for our wedding invitations.
And it was true, Elle and I had been friends since our childhood, having lived on the same street and gone to the same kindergarten together.
We shared every major milestone, from awkward teenage years to college graduation, together.
Two women lying on a bed | Source: Pexels
We even ended up working at the same company, making sure to have lunch and tea breaks together every day.
So, naturally, I expected her to be just as involved in her wedding planning as she was in mine.
“Brian and I don’t want to be engaged for too long,” she said one day at the office while we were having tea and pastries.
An office kitchen | Source: Unsplash
“So, we’re planning for the wedding to be in a few months.”
“That’s a lot to do in a few months, Elle,” I said, sipping my tea.
“I know,” she agreed. “But you’ll help me!”
A woman drinking from a mug | Source: Pexels
As the weeks went by, Elle asked me for advice on the venue, the dance, and the flowers.
“I need it to be perfect, Em,” she said. “Brian and I are the only children of our parents, so this is the only chance they’re going to get to be parents of the bride and groom.”
A smiling older couple | Source: Midjourney
I helped her wherever I could. I booked visits of stunning venues that she could see. I booked her appointment with the florist who had done all the flowers at my wedding. And I arranged for her to meet my choreographer for her first dance with Brian.
“I don’t know how I could have done any of this without you,” Elle said, holding my hand.
Two women holding hands | Source: Midjourney
But that’s not the best part of this story.
Despite our shared history and all the assistance I had given Elle throughout her wedding planning process, she didn’t tell me anything about the actual wedding.
“I want to keep the location a secret,” she said sheepishly, a small smile on her face. “I want it to be a surprise. So, you’ll know when the invites come out.”
A close-up of a smiling woman | Source: Midjourney
And yet, when the invitations came out, I never received mine.
“Darling,” I asked Grant when I got home one day. “Did Elle’s wedding invitation come in the post?”
“No,” he said, looking up from his tablet. “Shouldn’t she have just given it to you?”
A man using a tablet | Source: Midjourney
“I thought so, but I’m not sure where our invitation is.”
“Ask her, love,” my husband said.
I was puzzled, but I didn’t want to jump to conclusions.
A close-up of a surprised woman | Source: Midjourney
So, I asked her directly.
“Oh, right,” she said, looking a bit uncomfortable. “I must have forgotten. I don’t have any on me at the moment, but I’ll bring one for you tomorrow!”
The next day, Elle handed me an invite. To my surprise, the dress code was “Mermaid.”
A wedding invitation on a table | Source: Midjourney
“Like the cartoon character?” I said aloud.
It seemed bizarre, but Elle had always loved that cartoon, so I tried to rationalize it.
“Maybe she’s going for a whimsical theme?” I muttered, thinking about a mermaid-themed wedding.
An imagined mermaid-themed wedding | Source: Midjourney
But still, I planned my outfit for Elle’s wedding.
It was about a week before the wedding when our colleague, Jane, and I were standing outside during one of our tea breaks and chatting.
“I’m actually looking forward to getting all dressed up,” Jane said. “It’s been a while since I put on a good pair of heels and did my makeup for fun and not work.”
A woman putting on makeup | Source: Unsplash
“What do you mean? Is your costume all sorted?” I asked.
“What costume?” Jane asked, her reaction priceless; she looked at me like I had lost my mind.
“Elle’s invitation said that the dress code was mermaid-themed,” I said.
A surprised young woman | Source: Midjourney
“I think she’s joking with you,” Jane laughed. “My invitation said ‘Cocktail’ as the dress code.”
My heart sank.
Elle was setting me up, but why?
For the next few days, I kept my head down, barely interacting with Elle.
A close-up of a sad woman | Source: Midjourney
I was feeling sidelined and hurt. We’d always been honest with each other, so why was she doing this now?
I remembered how supportive she was during my wedding and couldn’t understand why she didn’t want me involved in hers.
On the day of the wedding, I arrived in a long, elegant gray dress.
A woman wearing a long gray dress | Source: Midjourney
Grant and I sat at the back, away from the crowd, and we watched the beautiful ceremony unfold. I wondered why I wasn’t a bridesmaid.
But it was only during the reception, when Elle saw me, that the truth came out.
A bridal couple kissing | Source: Unsplash
“What the hell are you wearing?” she demanded when she saw me.
The guests around us glanced at us and each other, sensing the tension.
“You know, I really thought that ‘mermaids’ as the wedding theme was a bit extreme. But then Jane showed me her invitation.”
An angry bride | Source: Midjourney
Elle’s face went through a range of emotions, finally settling on a strained calm.
“Em… I guess it was a mistake,” she said.
“Stop pretending,” I said, my voice firm but gentle. “I’m your friend. It’s your wedding. What’s going on?”
She hesitated, her eyes darting around before finally meeting mine.
A close-up of a bride | Source: Midjourney
“Em,” she said slowly. “I was afraid that you’d outshine me. Everyone keeps talking about how perfect your wedding was and how beautiful you looked. I didn’t want to feel like I was in your shadow on my own day.”
I looked at her carefully, trying to process her words.
“My own mother kept talking about how wonderful your wedding was and that I should listen to you about everything,” she continued.
A close-up of a bride and her mother | Source: Midjourney
“Elle, you never had to compete with me. Your wedding is beautiful, and so are you. We’re friends, remember? I would never try to overshadow you.”
Tears welled up in her eyes.
“I’m so sorry, Em,” she choked. “I let my insecurities get the best of me.”
I pulled her into a hug.
Two women hugging | Source: Midjourney
“Everything is perfect,” I said. “You’ve planned your dream wedding, and it has all fallen into place. Now, come on. Let’s enjoy this day together, like we’ve always done.”
The tension melted away, and the awkwardness dissolved as we shared a genuine moment of reconciliation.
Grant and I sat at a table away from the crowd.
A table at a wedding reception | Source: Midjourney
“Are things okay with you and Elle?” Grant asked me.
“I think so,” I smiled. “But I think that there’s bigger things we need to discuss, too. I just want to make sure that we’re on the right page. That can wait until after her honeymoon.”
My husband took my hand and squeezed it gently.
A couple holding hands on a table | Source: Midjourney
What would you have done?
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