In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
George Lazenby rejected 6 James Bond movies and his career, later suffered the loss of his 19-year-old son to a brain tumor
In 1968, George Lazenby, now 85, was cast as James Bond in On Her Majesty’s Secret Service, taking over a role made famous by Sean Connery. Unfortunately, Lazenby struggled to fit into the iconic character, partly due to poor advice he received. As his fame dwindled, he shifted focus to family life, ultimately facing tragedy with the loss of his son to a malignant brain tumor in 1994.
The James Bond franchise began in 1963 with Dr. No and has since become a cultural phenomenon, featuring numerous films and actors over the decades. Sean Connery, who portrayed Bond in five films between 1962 and 1967, grew weary of the role. In a 1965 interview with Playboy, he expressed his disinterest, stating he was “sick of this Bond thing”, and found the constant association with the character monotonous.
When Connery stepped away, producers faced the daunting task of finding a successor. Lazenby, then a 29-year-old unknown actor from Australia, caught their attention after appearing in commercials for Fry’s chocolate spread. His persistence and charm helped him land the coveted role. Lazenby even spent his last savings on a tailored suit that had originally belonged to Connery.
Upon auditioning, he boldly introduced himself by saying: “I heard you’re looking for James Bond”, and was subsequently offered the part. However, upon the release of On Her Majesty’s Secret Service, reviews were mixed, and comparisons to Connery overshadowed Lazenby’s performance. Notably, critic Gene Siskel remarked that Lazenby lacked the suave confidence of his predecessor.
Despite the criticism, Lazenby was presented with a $1 million contract for six more films, but his manager advised against it, suggesting he pursue other opportunities. This decision led to Lazenby being “blacklisted” in Hollywood, with a reputation for being difficult to work with.
After a brief career in film and television, Lazenby shifted to a more private life. He married Christina Gannet in 1971, and they had two children. Tragically, their son Zachary battled a brain tumor for eight years before passing away at 19, leaving Lazenby “devastated”. Gannet shared on social media that losing Zachary was a profound sorrow for them both.
Following his son’s death, Lazenby divorced Gannet and later married Olympic tennis champion Pam Shriver, with whom he has three children. Now, Lazenby reflects on his life and cherishes his role as a father, stating: “The real successes in my life are my children”. Remember Lazenby’s portrayal of Bond? Share your thoughts on his legacy!
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