In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Keanu Reeves’ reaction to 9-year-old who says he’s his favorite actor is breaking hearts
Keanu Reeves’ reaction to 9-year-old who says he’s his favorite actor is breaking hearts
If it wasn’t already abundantly clear, Keanu Reeves is a really, really good human being.
Unless you’ve been living under a rock, you’ll have likely heard the stories and seen the videos. You’ll know that for all his megastar status, millions of dollars, and unbelievable fame, Reeves is a down to earth individual who has never considered himself above compassion and kindness.
It seems as though every few months Reeves does something new to remind us that he’s the gold standard when it comes to A-list celebrities putting others before themselves and generally behaving like they truly care about the general population.
Reeves, well known for his work on blockbuster films, has shown himself to also be adept where comic book writing is concerned of late. He co-created and co-wrote the series BRZRKR, the biggest single selling issue since Star Wars in 2015, alongside Matt Kindt.
At a recent book signing, a nine-year-old fan of the series approached Keanu to tell him that the Matrix star was his “favorite actor”. Keanu’s reaction?
Well, it’s as wholesome as you’d expect…
When your star shines as bright as Keanu Reeves‘s does, it’s safe to assume there are very few days when you don’t encounter someone or other who wants you to take a photo with them or sign an autograph.
Now, we can imagine that the rigmarole must get tiring sometimes – I mean, it’s only natural to assume that people wanting a piece of you all the time will wear you down – but one would never guess it from watching Keanu interact with his fans.
There have been multiple instances of the 58-year-old showcasing his huge heart and compassion over the years. Take, for example, the time he responded to a boy’s rapid-fire questions with kindness after a long flight. Or how about that time Sandra Bullock revealed that he had surprised her with champagne and truffles after she confided in him that she’d never tried them.
We could go on and on. The point is, Keanu Reeves is a genuinely good human being, so it should come as small surprise that he’s once again doing the rounds on the internet following an interaction with a nine-year-old fan.
As per reports, the young boy in question approached Reeves at a book signing, telling the actor “I’m such a big fan!”
In footage shared by IGN, Reeves can be heard asking the boy his name. When the nine-year-old says “Noah”, Keanu then introduces himself too (like there was any need).
“You’re probably my favourite actor in the whole world!” Noah says in the clip.
Keanu can then be seen wearing a beaming smile. “Oh my gosh, Noah, thank you!” he says.
The 58-year-old actor then gave his young fan a mini quiz, asking him if he’d seen Duke Caboom – the toy voiced by Reeves in Toy Story 4.
“Yeah, he’s my favourite character!” Noah replies.
It’s not just Keanu’s politeness that shows through in these interactions, but his sheer enthusiasm. Fans were quick to highlight the fact that the John Wick star always appears to be just as happy to interact with others as they are to interact with him.
They say you should never meet your idols, but we think it’s safe to disregard that advice where Keanu is concerned.
Are you also a huge fan of Keanu Reeves? If so, let us know your thoughts in the comments box – what’s your favourite Keanu film?
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