In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
YOU WON’T BELIEVE THE TEXT THIS TEEN SENT HIS MOM MOMENTS BEFORE A DEADLY SHOOTING
A tragic incident took place at Apalachee High School in Winder, Georgia, where a 14-year-old boy sent a message to his mom before he was killed in a mass shooting. His heartbroken sister has also spoken about the terrible event.
The boy, Mason Schermerhorn, was one of four victims who lost their lives in the shooting. He had texted his mom while hiding in a school restroom, but sadly, he didn’t make it out. Ronald Clark, a youth minister and chaplain, shared this information. He also mentioned how he tried to help search for Mason during the chaos of the shooting.
This story has left many grieving and searching for answers.
On the morning of September 4, when the shooting happened, Ronald Clark had stopped at a store on his way home. He received a call from his wife, who told him about the shooting at Apalachee High School. Clark immediately went to the school and offered his help to the police officers who were working at the command post.
Clark was assigned to assist the teams working on the investigation. After about an hour, he began encountering injured students who were in shock.
He described the situation as “challenging” and mentioned that although he wanted to help everyone, he understood that there was only so much he could do in such a large-scale tragedy.
Clark also highlighted the bravery of the victims who survived. He was impressed by their courage as they shared their experiences with him, which was part of their effort to cope with the trauma they had endured.
During the chaos, Clark tried to assist Mason Schermerhorn’s mom, whom he knew through work, in finding her son. She told Clark that she believed Mason, who was autistic, was safe because he had texted her from the restroom.
Clark remembered the mother saying, “Hey, I can’t find him. I’m just here to pick him up. I know he’s safe. He texted me that he’s in the restroom. Can you please help?”
The youth minister also highlighted what a great kid he was told Schermerhorn was, adding, “He […] loved life, didn’t have any issues with anyone. He was autistic, but that didn’t stop his glow.”
The youth minister also emphasized what a wonderful kid Mason Schermerhorn was. He said, “He […] loved life, didn’t have any issues with anyone. He was autistic, but that didn’t stop his glow.”
On September 5, WSB-TV released messages sent between a 14-year-old boy and his mom on Instagram. Although they didn’t reveal the boy’s identity, the messages provide a glimpse into how frightening and intense the situation was for those involved.
The boy reportedly texted his mom, “School shooting rn. I’m scared, pls, I’m not joking.” When she told him she was leaving work, he heartbreakingly replied with, “I love you.” In response to her question about where he was, he chillingly wrote, “Class. Someone’s dead.”
The 14-year-old shooter, Colt Gray, is expected to be charged with murder as an adult.
Following Mason Schermerhorn’s death, his sister, Alanna Wallace, has spoken about the tragedy in an interview with Fox 5 News’ Brittany Edney.
Wallace shared that her brother was a wonderful person who had a profound impact on many people, echoing the sentiments expressed by Clark.
Wallace, along with her family, shared touching videos of Mason Schermerhorn with Edney. She also talked about the hobbies Mason had recently picked up. He had started learning to play the trumpet because he wanted to follow in his big sister’s footsteps, as she had learned to play the instrument first.
Mason Schermerhorn also loved playing video games on his PS5, exploring virtual fantasy worlds with his VR headset, and visiting amusement parks. Wallace described her late little brother as a positive, energetic person and expressed how she can’t imagine life without him.
When asked what she wants the world to know about Mason Schermerhorn, Wallace said, “That he loved everyone […] No matter what they had, what disabilities, he loved everyone for them.”
Regarding how Wallace is coping with the tragedy, Edney shared that Wallace has been trying to channel her brother’s positive energy. Despite being her little brother, Mason had a protective, big brother vibe and always looked out for her.
Edney also noted that when she spoke to Wallace, the sister was surrounded by about eight friends who were there to support her. They gathered in a circle with some donuts, reminiscing about Mason Schermerhorn’s life and reassuring Wallace that they were there for her. Wallace mentioned that this sense of community is what is helping her get through this difficult time.
Our deepest condolences go out to Schermerhorn’s family and all the families affected by this horrific tragedy. We pray for healing and comfort during this difficult time of grief. Rest in peace, Mason Schermerhorn, and all the other victims who lost their lives.
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