In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Boss Terminated Me for Wearing Thrift Store Attire – My Colleagues Came to My Defense and Delivered a Powerful Lesson
When the company owner barged in and abruptly fired me for wearing second-hand clothes, my world imploded. Little did I know, my co-workers were planning an act that would turn everything around and emphasize the true strength of our workplace community.
Never did I think that buying clothes from a thrift store would cost me my job. But life’s full of surprises, especially when you’re a single mother struggling to make ends meet.
It began like any other Tuesday morning. I was at my desk, taking calls and welcoming clients with my usual cheer. The office buzzed with its routine hustle — keys clacking, printers working, and the aroma of fresh coffee in the air.
Kate from HR peeked around the corner. “Hey Claire, how are the kids?”
“Oh, you know,” I chuckled. “Sophie’s engrossed in her science project, and Noah’s set on memorizing every dinosaur name.”
Kate smiled. “Sounds like you have your hands full.”
“Always,” I said. “But I wouldn’t trade it for the world.”
Just then, the elevator chimed. The doors opened to reveal a familiar face I hadn’t seen in over a year — Victor, the company owner.
Panic surged through me. I quickly stood, smoothing my thrift store blouse. “Good morning, Mr. Harrison! Welcome back!”
Victor’s eyes narrowed at me, his expression hardening. “What are you wearing?”
I glanced at my outfit, puzzled. “I — ”
“Is this how you present yourself to our clients?” he demanded loudly. “In these… these rags?”
The office fell silent, every eye on us.
“Mr. Harrison, I — ”
“No excuses,” he interrupted. “A receptionist’s attire should reflect our brand. You’re terminated. Leave immediately.”
My world spun. “But sir, I’m a single mom. I can’t — ”
“Out!” he shouted. “Now!”
Tears stung as I gathered my belongings. Kate tried to intervene, but Victor silenced her with a glare.
The drive home was a blur. How would I explain this to Sophie and Noah? How would we survive? I unlocked our apartment door, and there they were — my little warriors.
Sophie instantly knew something was wrong. “Mom, what happened?”
I hugged them close, the smell of grape juice and play-doh soothing me. “I lost my job today, sweethearts.”
Noah hugged me tighter. “It’s okay, Mommy. We still love you.”
I stifled a sob. “I love you too, munchkins. So much.”
Leave a Reply