Elon Musk, the 52-year-old Tesla founder and tech mogul, quietly welcomed a new member to his ever-growing family earlier this year. The baby’s mother is Shivon Zilis, the director of special projects at Neuralink Corp., another of Musk’s ventures.
A private family life

Musk and his partners have consistently aimed to shield their children’s lives from the public eye. This commitment to privacy was underscored in September 2023, when Claire Boucher, better known as Grimes and the mother of three of Musk’s children, took to X (formerly Twitter) to request privacy for their children. In a lengthy post, she addressed the media frenzy surrounding her co-parenting relationship with Musk and the recent revelation of their third child, a son named Techno Mechanicus, born shortly after Musk’s children with Zilis.
Musk’s expanding family

Elon Musk’s journey into fatherhood began in 2002 with the birth of his first son, Nevada Alexander, with his first wife, Justine Wilson. Tragically, Nevada passed away at 10 weeks old due to sudden infant death syndrome (SIDS). Wilson and Musk later had twins, Vivian Jenna, and Griffin, in 2004, followed by triplets Kai, Saxon, and Damian in 2006, all conceived through IVF.

In May 2020, Musk and Grimes welcomed their first child together, a son named X Æ A-Xii. The couple later had a daughter via surrogate in December 2021, named Exa Dark Sideræl. Around the same time, Musk secretly welcomed twins Strider and Azure with Shivon Zilis in November 2021.
The revelation of Musk’s newest child coincides with the release of Walter Isaacson’s 2023 biography about Musk, which disclosed the birth of Musk and Grimes’ third child, a son named Techno Mechanicus, who also goes by “Tau.”

Musk confirmed the birth of his latest child with Shivon Zilis, dismissing any notions of secrecy. “As for ‘secretly fathered,’ that is also false,” he stated. “All our friends and family know. Failure to issue a press release, which would be bizarre, does not mean ‘secret,’” he added. Despite this clarification, the sex and name of Musk’s youngest child remain undisclosed, highlighting the couple’s commitment to privacy.
The online buzz

The news of Elon Musk’s 12th child came as a surprise to those who follow his life online. Comparisons to Nick Cannon, known for his large family, quickly surfaced. “Nick Cannon and Elon single-handedly repopulating the earth,” joked one Instagram user. “Elon and Nick Cannon competing?” and “Nick, you got 24 hours to respond!” were other common comments.
Elon Musk’s personal life has often been a topic of intense public interest and scrutiny, given his high-profile relationships and significant professional achievements. His growing brood of children and the dynamics between his partners illustrate the complexities of his personal life, often played out under the public’s watchful eye.
Campbell’s Soup: A Tale of Survival Amidst a Changing Market Landscape

The well-known American company Campbell’s Soup, which has endured for almost 200 years, is dealing with serious issues that might force it to close.
The corporation is battling a changing customer trend that deviates from Campbell’s traditionally processed offerings and supports natural and unprocessed food options. Campbell’s bought a number of businesses in an effort to meet the evolving needs of its customers, but regrettably, this action left the company deeply in debt—nearly $9 billion.

In addition to contending with growing debt and shifting market conditions, Campbell’s is also facing internal conflict among its key stockholders. There is a power struggle between the Dorrance family, who own a substantial 40% of Campbell’s shares, and Daniel Loeb, the hedge fund manager of Third Point, who holds about 7% of the company’s stock. Loeb has been pushing for radical changes within the organization, including as rebranding campaigns that might even modify the iconic red and white Campbell’s Soup cans. The Dorrance family, however, objected to this suggested change, which is why Loeb sued the business for purported mismanagement.
There has been movement in the direction of resolution and transformation notwithstanding this tension. Although Campbell’s has criticized Loeb’s claims, both parties have decided to add two of Third Point’s recommended directors to the company’s board. This suggests that additional changes may be in store as Campbell’s works to preserve its existence.

The loyal customer base of Campbell’s Soup stands to lose a great deal from the possible shutdown of the company, which also represents broader trends in consumer choice shifting. While industry watchers regard the shutdown as another example of consumers turning away from processed goods, devoted Campbell’s fans would view it as a significant loss. The organization will need to embrace adaptation and make significant changes to its business model in order to weather this storm and remain relevant in a market that is changing quickly.
In addition to determining Campbell’s own destiny, its actions during this volatile time will offer important insights into how well-known businesses can adjust to shifting customer trends and tastes. Campbell’s story will be used as a case study by companies trying to find a way to embrace change while holding onto tradition.
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