Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
A woman takes a photo while sprinting through the rainforest, only to later notice an eerie detail in the bushes
Over the years, the internet has seen its fair share of spooky images. From possible Bigfoot sightings to UFOs in the sky to ghosts haunting the windows of old houses, there’s no shortage of creepy photos.
While many of these images are often easily explained, usually just by camera blur or clever Photoshop work, there are some that seem to defy all logic. Take the case of runner Kay Borleis, who discovered something disturbing in a photo she took during her 100-mile run through the Hawaiian rainforest.
In 2019, Kay participated in the Hawaiian Ultra Running Team’s Trail 100-Mile Endurance Run, which involved completing five laps of a 20-mile loop through dense jungle. She was accompanied by her friend Cassie, who acted as a pacemaker and captured moments during her run.
A photo showing Kay walking along a muddy trail took a surprising turn when she later noticed a strange detail in the background. In a post on Reddit, Kay shared: “My Pacer took this photo. Look closely at the figure to the left of my head. We didn’t see anyone pass by and there were no statues on the trail. It’s NOT photoshopped; this is real”.
When you zoom in on the image, you can see a dark figure in tattered clothing who appears to be watching Kay as he runs. However, Kay insisted that no one was there at the time.
She continued: “According to Hawaiian legend, the ghosts of ancient warriors known as Night Marchers roam the island. Described as ‘murderous shadows’, they haunt the land as the spirits of past fighters and heroes”.
Kay continued her research and found that legends say that anyone who looks at the Night Marchers could face a terrible fate. To avoid this, mortals are advised to lie down in submission to show respect, which could potentially spare them harm.
“Luckily we didn’t encounter the Night Marcher”, she said with relief. Have you ever spotted something unexpected in one of your photos? Share your experiences in the comments!
Leave a Reply