Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
The sultry Heather Thomas of ‘The Fall Guy’ struggled with addiction – but look at her now, at 66
Known for her starring role opposite Lee Majors in The Fall Guy, Heather Thomas–who turned 66 on September 8–was poised for a hugely success Hollywood career.
But when the actor’s mother showed up on set after the show’s finale was filmed, the gorgeous blonde rushed to hospital, believing that her father had an emergency.
The family and friends who greeted her at the Santa Monica hospital let her know that her dad, Leon, was fine, and that it was her who had their concerns.
This was just the beginning of a new journey for the then 28-year-old woman, whose personal life and career completely transformed after that visit to the hospital.
Keep reading to find out what happened to the former pinup girl of the 1980s!
Gifted with the talent and natural movie star beauty that rivalled Farrah Fawcett and Heather Locklear, Heather Thomas did what she was born to do.
Playing Jody Banks, a stuntwoman-bounty hunter on the popular action show, Thomas was adored by the male population who viewed her as a sex symbol, a title which she admits to having mixed feelings.
“There’s obligatory condescension that goes with that,” Thomas told People. “You fill that archetype, the blonde bimbo. But at that point, I was just having fun.”
Unfortunately, she was having too much fun with the inclusion of drugs, a habit that started before her role as Jody Banks.
Her substance use dates to the sixth grade when she started using drugs to maintain steady top grades. Thomas said, “I was taking acid and making straight A’s. I just thought it was mind expanding.”
As her mind evolved from child to adult, so did the drugs she consumed.
At UCLA Thomas started using cocaine and in 1981, one year into her role on The Fall Guy, her drug problems escalated.
Also, feeling like she had to live up with her sex symbol title, the 5-foot-7 Thomas became obsessed with weight, and started taking Lasix, a diuretic that can cause severe lethargy.
To counteract the lethargy, she took more cocaine for a burst of energy.
“At first I was in a honeymoon stage with the drug. I felt that I was getting a lot for my money. It enabled me to stay up all night and then work all the next day,” she said, claiming that she never used cocaine on set. “Cocaine is not approved of on sets. It’s not clubby to do it anymore. It is just a private hell.”
Contrary to her claims, a source close to the actor told People that her drug use was derailing her career. “Word was out on Heather,” the source said. “People knew she had a problem.”
Thomas dropped from 125 to 105 pounds and was falling asleep between takes. Thomas admitted, “Sometimes I was in a minicoma.”
And then she passed out in front of Majors, who called her manager, who called her mother.
When the series finale of The Fall Guy wrapped, her mom, Gladdy Ryder–a former special education teacher–appeared on the set and told her daughter that her father was in hospital.
Rushing to St. John’s Hospital, the author of “Trophies” was greeted by family and friends who were ready to see her admitted into the hospital’s three-week drug program.
“It was a big relief to me,” Thomas said of that day, adding that when she checked into detox, she had pneumonia, scarred lungs and inflamed kidneys. “I’d been on a roller coaster and I wanted to get off. If my family hadn’t intervened, I probably would have gone on my merry way until I lost my job or I died.”
She added, “…The doctors said I should have been dead three years ago.”
Committed to recovery, Thomas surrounded herself with like-minded people who would benefit her goals of being drug-free. That was when Thomas, 28 at the time, met and married Allan Rosenthal, the co-founder of Cocaine Anonymous, whom she divorced in September 1986.
The same month, she suffered serious injuries to both legs when she was struck by a car while crossing the street.
After detox, divorce and surgery repair major damage in one of her legs, Thomas returned to work with smaller roles in TV series. She can also be seen in films like in Cyclone in 1987 and the 1990 Canadian film Red Blooded American Girl with Christopher Plummer.
With her troubles behind her, Thomas started new in the 1990s and while trying to revive her career, she married entertainment lawyer Skip Brittenham in 1992. Taking on the new role as the stepmother to his two daughters, Kristina and Shauna, Thomas also gave birth to her only biological child, daughter India Rose who was born in June 2000.
“So when I had about 45 restraining orders out, and I was on everything from a toilet seat cover to an ashtray–and I was in love, and [then] had two little girls–I decided to give it up and write for a while,” she told Reuters.
In 2017, Heather made a brief comeback in the movie Girltrash: All Night Long, one of her 26 acting credits in her career.
Focused mostly on writing, the Zapped! actor said it wasn’t a lack of roles that drove her from acting, but the stalkers who persistently breached her privacy.
“I was getting so stalked. I had one guy climb over the fence with a knife one time. I had these two little girls and they desperately needed raising so that was that. But I think now I have gotten so old that people won’t bother me much.”
Thomas is also now involved as an activist and formerly served on the board for the Rape Foundation and Amazon Conservation Team.
Identifying as a feminist–a duplicitous title for a former sex symbol–Thomas explained the power of both.
“When I was young, I did what people told me to do but when I was older, I didn’t compromise myself. I wanted power and freedom. This gave me a house and the notoriety to get into the door. There is nothing horrible in letting people see your body. I don’t think I betrayed myself. I don’t think being a feminist means you should be ashamed of your body,” she said.
It’s really sad that Heather Thomas was unable to revive her career in acting again but we’re happy that she got the help she needed and is now in a lifelong journey of recovery.
There are so many wonderful shows of the 1980s and we loved seeing her in the role of Jody Banks in The Fall Guy with the Six Million Dollar Man Lee Majors!
We’d love to hear what you have to say about Thomas and her recovery!
Known for her starring role opposite Lee Majors in The Fall Guy, Heather Thomas–who turned 66 on September 8–was poised for a hugely success Hollywood career.
But when the actor’s mother showed up on set after the show’s finale was filmed, the gorgeous blonde rushed to hospital, believing that her father had an emergency.
The family and friends who greeted her at the Santa Monica hospital let her know that her dad, Leon, was fine, and that it was her who had their concerns.
At only 14 the girl hosted an NBC series called Talking with a Giant, a show where she and four other teens interviewed celebrities.
Wanting to take her career to the next level–as an actor, director and writer–Thomas, now 66, then studied film and theater at UCLA, and the year before she graduated, she appeared in the short-lived comedy series, Co-Ed Fever (1979).
Heather Locklear and Heather ThomasPosted by Back to 80s on Saturday, June 5, 2021
In 1980, the Connecticut-born actor won her first leading role in the TV series, The Fall Guy, playing the sidekick to Lee Majors, who in the 1970s, gained global recognition for his performance as Steven Austin in The Six Million Dollar Man.
Playing Jody Banks, a stuntwoman-bounty hunter on the popular action show, Thomas was adored by the male population who viewed her as a sex symbol, a title which she admits to having mixed feelings.
“There’s obligatory condescension that goes with that,” Thomas told People. “You fill that archetype, the blonde bimbo. But at that point, I was just having fun.”
Unfortunately, she was having too much fun with the inclusion of drugs, a habit that started before her role as Jody Banks.
Her substance use dates to the sixth grade when she started using drugs to maintain steady top grades. Thomas said, “I was taking acid and making straight A’s. I just thought it was mind expanding.”
As her mind evolved from child to adult, so did the drugs she consumed.
At UCLA Thomas started using cocaine and in 1981, one year into her role on The Fall Guy, her drug problems escalated.
Also, feeling like she had to live up with her sex symbol title, the 5-foot-7 Thomas became obsessed with weight, and started taking Lasix, a diuretic that can cause severe lethargy.
To counteract the lethargy, she took more cocaine for a burst of energy.
“At first I was in a honeymoon stage with the drug. I felt that I was getting a lot for my money. It enabled me to stay up all night and then work all the next day,” she said, claiming that she never used cocaine on set. “Cocaine is not approved of on sets. It’s not clubby to do it anymore. It is just a private hell.”
Contrary to her claims, a source close to the actor told People that her drug use was derailing her career. “Word was out on Heather,” the source said. “People knew she had a problem.”
Thomas dropped from 125 to 105 pounds and was falling asleep between takes. Thomas admitted, “Sometimes I was in a minicoma.”
And then she passed out in front of Majors, who called her manager, who called her mother.
When the series finale of The Fall Guy wrapped, her mom, Gladdy Ryder–a former special education teacher–appeared on the set and told her daughter that her father was in hospital.
Rushing to St. John’s Hospital, the author of “Trophies” was greeted by family and friends who were ready to see her admitted into the hospital’s three-week drug program.
“It was a big relief to me,” Thomas said of that day, adding that when she checked into detox, she had pneumonia, scarred lungs and inflamed kidneys. “I’d been on a roller coaster and I wanted to get off. If my family hadn’t intervened, I probably would have gone on my merry way until I lost my job or I died.”
She added, “…The doctors said I should have been dead three years ago.”
Committed to recovery, Thomas surrounded herself with like-minded people who would benefit her goals of being drug-free. That was when Thomas, 28 at the time, met and married Allan Rosenthal, the co-founder of Cocaine Anonymous, whom she divorced in September 1986.
The same month, she suffered serious injuries to both legs when she was struck by a car while crossing the street.
After detox, divorce and surgery repair major damage in one of her legs, Thomas returned to work with smaller roles in TV series. She can also be seen in films like in Cyclone in 1987 and the 1990 Canadian film Red Blooded American Girl with Christopher Plummer.
With her troubles behind her, Thomas started new in the 1990s and while trying to revive her career, she married entertainment lawyer Skip Brittenham in 1992. Taking on the new role as the stepmother to his two daughters, Kristina and Shauna, Thomas also gave birth to her only biological child, daughter India Rose who was born in June 2000.
“So when I had about 45 restraining orders out, and I was on everything from a toilet seat cover to an ashtray–and I was in love, and [then] had two little girls–I decided to give it up and write for a while,” she told Reuters.
In 2017, Heather made a brief comeback in the movie Girltrash: All Night Long, one of her 26 acting credits in her career.
Focused mostly on writing, the Zapped! actor said it wasn’t a lack of roles that drove her from acting, but the stalkers who persistently breached her privacy.
“I was getting so stalked. I had one guy climb over the fence with a knife one time. I had these two little girls and they desperately needed raising so that was that. But I think now I have gotten so old that people won’t bother me much.”
Thomas is also now involved as an activist and formerly served on the board for the Rape Foundation and Amazon Conservation Team.
Identifying as a feminist–a duplicitous title for a former sex symbol–Thomas explained the power of both.
“When I was young, I did what people told me to do but when I was older, I didn’t compromise myself. I wanted power and freedom. This gave me a house and the notoriety to get into the door. There is nothing horrible in letting people see your body. I don’t think I betrayed myself. I don’t think being a feminist means you should be ashamed of your body,” she said.
It’s really sad that Heather Thomas was unable to revive her career in acting again but we’re happy that she got the help she needed and is now in a lifelong journey of recovery.
There are so many wonderful shows of the 1980s and we loved seeing her in the role of Jody Banks in The Fall Guy with the Six Million Dollar Man Lee Majors!
We’d love to hear what you have to say about Thomas and her recovery!
If you just took a walk down memory lane, step back in time again and read about the iconic model Twiggy – and press here to see how she looks today, at 73.
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