McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

My Husband Didn’t Take Me on Vacation with His Family – I Found Out Why after Unexpected Help from My Mother-in-Law

Layla’s husband, Tom, has an annual tradition involving a family vacation that she isn’t invited to. After years of being excluded, Layla finally asks why she isn’t allowed to join, only for Tom to lie and blame his mother. But when Layla does her own digging, she and her mother-in-law discover a family secret that breaks the family apart.

My husband, Tom, has been going on an annual island vacation with his family since we had gotten married. That’s twelve years of family trips without me.

Every year, he’d pack his bags and leave our two kids and me behind.

“My mom doesn’t want in-laws on the trip, Layla,” he said. “You know this. It’s the same story every year. But still, you continue to ask about it.”

My husband rolled his eyes and sat on the couch, his hands wrapped tightly around his phone.

“Why don’t you just cancel this one, and we can take the kids on holiday instead?” I asked, tossing a salad to go with our dinner.

“Why would I do that?” he retorted. “The kids are too young and it will be chaotic. When they’re older, we can start talking about holidays with them.”

“And me?” I asked. “Are you sure your mom will mind?”

And that was when something snapped in me.

There, right on social media for everyone to see, was a carousel of photos from last year’s vacation. There was Tom, smiling widely next to his brother and sister-in-law. There were other photos of their sister and her husband, too.

But I was told that Tom’s mother didn’t want any in-laws on the trip?

“It’s clear that she just didn’t want you there,” I said to myself.

I needed to know more information before I blew up at my mother-in-law. As much as Denise seemed to have an issue with me, I knew that if I asked her straight up, she would give me an answer.

So, I decided to call Sadie, Tom’s brother’s wife. She was fairly new to the family, with them having only been married for about a year now.

So that’s what they thought. That I hadn’t been able to make their trip because of my children.

“Listen, Layla,” she said. “I’ve got to go, I’m getting another call. I’ll call you this evening!”

She hung up immediately.

I knew that my next move would be going to my mother-in-law. If anyone was at the root of this lie, it would be Denise.

“Wait, what?” I asked, stunned.

“Tell me what you know,” she said, pouring a glass of juice.

Shocked, I spilled everything. The photos, Tom’s lies, the years of being left behind with and without my sons.

And more than that, she became a constant presence in my life, always wanting to be around me and help wherever she could, and insisting on being an active grandmother to my kids.

“I never imagined that it would all come to this,” she said one afternoon as we sat in the living room together.

“Me neither,” I replied. “But at least we know the truth now.”

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