March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
I arrived home to find the bathroom door destroyed — after discovering what had happened, I decided to file for divorce
Going on a trip with my sister was supposed to be a refreshing break before returning to my small family of three. But coming back turned into a nightmare. My husband of nine years betrayed me and our daughter in a way I couldn’t forgive, causing us to leave.
When I left for a quick two-day trip, I was content, imagining my husband, John, bonding with our daughter, Lila. But Sunday night, as I walked in the door, I was greeted by shredded wood, a broken bathroom door, and a strange tension between John and Lila.
John claimed he had to break the door when he got stuck, but his story felt off. Later, our neighbor Dave revealed the truth: Lila, scared by strange noises from the bathroom, ran to Dave for help. Rushing over, he found John inside with another woman, both screaming for him to leave.
My blood turned cold. Another woman, in our home, with our daughter in the next room? My anger boiled over. When I confronted John, he feebly insisted she was “just a friend.” I was done. That night, I packed and told him Lila and I were leaving in the morning.
The next day, we moved out. I left John with a broken home and a shattered marriage. Now, in a temporary apartment, I watch Lila smile again, knowing I made the right choice. Our family might be smaller, but at least we’re free from deceit.
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