Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Carrie Underwood’s Tennessee Farm, Where She Lives with Husband & Sons, Caught Fire
Sunday, June 16 turned alarming for singer Carrie Underwood when a sudden fire broke out at her remote home.
As firefighters battled the relentless blaze late into the night, the cause of the fire remained a mystery, prompting an ongoing investigation into what sparked the flames.
The evening ended on a somber note for singer Carrie Underwood, whose Tennessee home, where she resides with her husband and sons, caught fire in the late evening. The fire is said to have started at around 9:45p.m.
Crew members of the Williamson County Fire Rescue were dispatched to Underwood’s home in the Pinewood community, west of Leiper’s Fork, to extinguish the fire that had engulfed the property’s garage.
Due to Underwood’s home being in a remote area, the County Fire Rescue had to dispatch all eight stations to the home. According to officials, the crew had to travel up a long road and then a lengthy driveway to access the property.
The crew members quickly put out the fire, thanks to the 10,000-gallon water tank in the home.
Unfortunately, the fire had spread into the walls and kept flaring up in hot spots, requiring the firefighters to stay on location for several more hours to manage the flare-ups and prevent further spread.
Luckily, there were no injuries, and Underwood’s family, who were at home during the incident, remained unscathed. There was also no damage to the main house.
Early Monday morning, the Williamson County Fire Rescue released a statement on its Facebook page, detailing the events of the night before. In part, it said that investigations were underway to determine what could have caused the fire. Still, there are speculations that the fire might have been sparked by a UTV that was parked next to the garage.
Following the incident, Carrie Underwood’s spokesman also released a statement indicating that there had been a fire on the property Sunday night, which was quickly contained. They added that the primary residence did not sustain any fire damage, and the family and their pets were unharmed.
Leave a Reply