Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Heartbroken Gary Sinise mourning sudden death of son, 33
Forrest Gump star Gary Sinise shared the heartbreaking news of his son’s passing on the Gary Sinise Foundation‘s website and his Instagram page, revealing that the 33-year-old McCanna Anthony “Mac” Sinise lost his battle to cancer.
Mac was diagnosed with a rare form of cancer known as Chordoma on August 8, 2018, just three months after his mother was diagnosed with stage three breast cancer.
However, as his mother Moira’s treatment was successful, Mac’s condition only worsened over time, gradually robbing him of his mobility.
Gary expressed his immense grief for the loss of his loving son.
“Like any family experiencing such a loss, we are heartbroken and have been managing as best we can. As parents, it is so difficult losing a child. My heart goes out to all who have suffered a similar loss, and to anyone who has lost a loved one. We’ve all experienced it in some way. Over the years I have met so many families of our fallen heroes. It’s heartbreaking, and it’s just damn hard,” the heartbroken actor wrote.
“Our family’s cancer fight lasted for 5 ½ years, and it became more and more challenging as time went on. While our hearts ache at missing him, we are comforted in knowing that Mac is no longer struggling, and inspired and moved by how he managed it. He fought an uphill battle against a cancer that has no cure, but he never quit trying.”
A number of celebrities posted messages of support for Gary and his family on Instagram.
“We are so sorry Gary. You & your family are deeply loved by so many,” wrote Angie Harmon. “We are all praying for you. Love you so very much.”
Alyssa Milano, meanwhile, posted: “I’m so sorry, Gary. I’m praying for your family. And sending you love and strength.”
Mac’s life was a fulfilling one. He joined the Gary Sinise Foundation as an assistant manager of education and outreach and pursued his passion for music until the very end. He performed alongside his father in the Lt. Dan Band as a drummer.
Since his diagnosis, Mac had undergone five spine surgeries and was left paralyzed from his waist down, but he never stopped doing what he loved; making music. Just before his passing, he had completed work on an album Resurrection & Revival.
Mac studied songwriting and composition at the University of Southern California from where he graduated.
Gary said that the family is ensuring Mac’s album, Mac Sinise: Resurrection and Revival, is released and pressed on vinyl.
Mac was laid to rest on January 5.
We are so sorry for Gary Sinise loss. Our thoughts and prayers go to him and his family during this time of grief.
Leave a Reply