Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
“Beauty icons age too!” The way actress Heather Locklear changed caused controversy
Heather Locklear is remembered by many as the icon for her role in “Melrose Place”, which took her career to new heights. Her captivating beauty, beautiful blonde hair and femininity made her a symbol of blonde beauty.
But as life goes, she too had her challenges over time.
Paparazzi were recently spotted as the ace actress took a leisurely stroll with her fiancé Chris Heisser. The couple explored the offerings at Whizin Market Square in Agoura Hills, California, and couldn’t escape the camera lenses.
After browsing the antique shops, Locklear was spotted carrying a small bag.
Few know that the two were actually a high school couple whose innocent love developed into something more mature. In 2018, Heather sought help in a rehabilitation program to deal with past abuse, leading to rumors about the complexities of her current relationship.
Fans noticed the lack of an engagement ring on her hand, which led to speculation and more questions.
It remains to be said that time undeniably changes everything and everyone.
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