Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Boy Promises to Water Old Lady’s Plants after She Moves to Nursing Home, Finds Note Left in Soil…
When Daniel noticed his elderly neighbor, Mrs. Carrino, arguing with her son about her garden, he decided to step in and offer his help, not knowing that this small act of kindness would lead to an unexpected and life-changing discovery.
As Daniel rode past her charming house, he overheard a heated argument. “I can’t come here every day to water your plants! If you gave me the house, I’d do it!” a man shouted angrily. Daniel slowed down, curious, and saw Mrs. Carrino and her son, Arnold, in the middle of a disagreement.
“All you care about is the house! You just want to sell it after I’m gone!” Mrs. Carrino responded, clearly upset.
Arnold stormed off, leaving his mother frustrated and alone. That’s when she noticed Daniel standing nearby.
“Oh, you’re Caroline’s boy, right? What brings you here?” she asked.
“I heard the shouting and wanted to make sure you were alright,” Daniel replied.
With a sigh, Mrs. Carrino explained that she was moving to a nursing home and had asked Arnold to help, but all he seemed concerned about was inheriting her house. “He didn’t even want to help with the garden,” she added.
Without hesitation, Daniel offered to help. “I can water your plants for you, Mrs. Carrino,” he said with a smile.
She gave him a warm smile, clearly touched by his offer. “That’s so kind of you, but I can’t pay you, dear.”
“It’s no trouble. I live just down the street,” Daniel assured her.
Leave a Reply