Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Son donates hair to his mom who has been battling a recurrent brain tumor for nearly 20 years
What was intended to be a joke ended up being one of the greatest gifts a mother could ever have from her son.
An Arizona guy grew out his hair for over three years in order to give it to his mother, who lost her hair due to radiation treatment.
Matt Shaha declared, “It makes perfect sense.” “In the first place, she gave me the hair.”
Melanie Shaha battled a benign brain tumor for many years.
She remarked, “I had surgery twice, in 2003 and 2006, for a pituitary tumor that was recurrent and benign brain tumor.”
After two successful surgeries to remove it, she was prescribed radiation in 2017 when it reappeared.
“I inquired with my doctor, ‘Will my hair fall out?’” and they replied, “No.”
She lost her hair three months later.
A TWO-DAY WEEK…
She remarked today, “When you don’t have hair, you stand out like a sore thumb and kind people can say things that make you cry.” “Looking sick bothers me more than actually being sick.” At the store, I’d want to fit in rather than stand out.
Shortly after Melanie started experiencing hair loss, her son, who is 27 years old, made a joke one day about growing his hair out and getting a wig for her.
I began working with Matt Shaha a year ago, and he is one of the most giving people I have ever met. Among the original…
Even though Melanie’s son was receiving such a nice offer, she didn’t want to burden him with it.
But Matt had a different perspective. For the next 2.5 years, he let his hair grow out. He went to his mother’s house with a few coworkers when his hair was at the right length, and they chopped it off.
I began working with Matt Shaha a year ago, and he is one of the most giving people I have ever met. Among the original…
Melanie remarked, “We were so excited that we started crying when they started cutting.”
He even paid the $2,000 to have the wig created when the time came.
The mother and son team discovered a wigmaker who created a lighter and more comfortable wig by hand-stitting the hair. Melanie had the wig trimmed and styled as soon as it arrived.
“It’s the first time I’ve seen my mom look like that since she lost it, so it’s been about four years,” Matt remarked upon seeing her in it.
Melanie, smitten with her new appearance, conceded that surpassing her son’s present would be difficult. “It definitely fills your heart.”
Melanie is very happy! Look at her expression! Matt is even grinning broadly. For them both and their families, I adore this.
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