Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
33 Thomas Street: The Mysterious 29-Story Windowless Skyscraper in New York. What’s it use for?
Standing tall and enigmatic in the center of Lower Manhattan is an odd 29-story skyscraper that is devoid of windows. It is situated at 33 Thomas Street and goes by the code name Titanpointe. For years, this building has puzzled New Yorkers.1.
Promotion
When the building was first completed in 1974, it was meant to contain essential telecommunications equipment and was built to resist atomic bombs. The architectural company John Carl Warnecke & Associates envisioned it as a communication nerve center that was protected from nuclear threats.
Unlike any other building in the area, this massive gray concrete and granite tower soars 550 feet into the New York skyline. It is completely dark and lacks windows, in contrast to the nearby office and residential buildings. It has an unsettling aura at night, while during the day it creates a massive shadow. Its square vents give off a subtle hum, which is frequently muffled by the sounds of the city.
For many years, New Yorkers have been fascinated with 33 Thomas Street, popularly known as the “Long Lines Building,” since it is one of the most unusual and recognizable skyscrapers in the city. However, the real function of this mysterious building has remained mostly unknown and covered up.
33 Thomas Street’s Secret
33 Thomas Street is a mysterious building with a darker side. It seems that this structure serves as more than just a communications center. Architectural drawings, information from documents leaked by NSA whistleblower Edward Snowden, and interviews with former AT&T workers all point to 33 Thomas Street being an NSA monitoring location known as Titanpointe.
There is more to the NSA’s role than meets the eye. A significant international gateway switch that routes phone calls between the United States and other nations is located inside the structure. It is thought that these calls were intercepted by the NSA from a safe location inside the AT&T headquarters. This clandestine monitoring scheme has targeted several nations, including friends of the United States, in addition to global institutions including the World Bank, the International Monetary Fund, and the United Nations.
Although AT&T has collaborated with the NSA on monitoring, not much is known about the precise function that locations such as 33 Thomas Street play in executing top-secret initiatives. On the other hand, the Snowden documents include hitherto unseen details on the integration of NSA hardware into AT&T’s New York City network. This integration makes clear the tools and techniques the agency uses to extract communications data from the business’s systems.
The NSA’s location inside this famous skyscraper begs the question of where the lines are drawn in terms of contemporary surveillance. “This is yet more proof that our communications service providers have become, whether willingly or unwillingly, an arm of the surveillance state,” notes Elizabeth Goitein, co-director of the Brennan Center for Justice’s liberty and national security program. The idea that this kind of surveillance can be cleanly limited to non-American targets is called into question by the NSA’s extensive integration with the country’s communications infrastructure.
T&T, Security, and Law Enforcement
It is commonly known that AT&T and the NSA worked closely together. Although AT&T and the government have a long history together, it’s unknown if the NSA was utilizing AT&T’s 33 Thomas Street facility or equipment. This uncertainty prompts concerns about the scope of government monitoring inside the structure.2.
In August 2015, the New York Times and ProPublica revealed that AT&T had been praised by the NSA for its “extreme willingness to help” and had a long history of working with the agency. But neither the fresh reports nor the information leaked by Edward Snowden conclusively indicate that AT&T space or equipment was being used by the NSA. As it happens, Verizon owns the remaining portion of the 33 Thomas building, with AT&T Inc. owning the ground but only around 87 percent of the floor area.
There are important ethical and legal concerns about the NSA’s surveillance activities at 33 Thomas Street. The structure might serve as a memorial to the difficulties in maintaining proper supervision in an age of cutting-edge technology and government monitoring, as well as the delicate balance that needs to be struck between privacy and security in our globalized society.
In conclusion, 33 Thomas Street is still a famous and mysterious tower in New York City, encapsulating the secrets of contemporary monitoring as well as the history of telecommunications within its concrete walls. Its actual level of participation in government eavesdropping may never be known, but it represents the fine line that must be drawn in our connected world between security and privacy.
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