Taylor Swift is famous for her daring fashion choices. However, her recent look at a Kansas City Chiefs game received a lot of criticism from people online.
The main issue was her outfit, which featured a large red Kansas City Chiefs t-shirt that she turned into a loose mini dress. In classic Swift style, she matched this with thigh-high black leather boots, a black crossbody bag, and several gold chains.
She finished her look with hoop earrings and her signature bold red lipstick, while her blonde hair flowed in messy waves. Swift made a strong fashion statement as she arrived and later cheered from the Chiefs’ VIP suite.
Fans are used to seeing her push the limits of fashion, but her outfit for the game didn’t please everyone. Many comments appeared on social media, with one user asking, “With all her money, that’s what she wears?”
Critics also noted that her outfit felt mismatched compared to the wives and girlfriends of other players, who wore more typical game-day outfits. One commenter remarked, “She dresses like a teenager.”
Viewership of Kelce’s games has increased, with fans and commentators saying that Swift’s celebrity influence has brought more attention to an already popular sport.
Some people wondered if her recent fashion changes are part of a bigger publicity plan since her relationship with Travis Kelce became known. One user commented, “Her outfits are getting goofier. Does she really need the attention? It seems like since being with Kelce, she’s all about PR.”
Since Swift’s rumored relationship with Kansas City Chiefs star Kelce became public, the attention surrounding his games has skyrocketed. Known for her ability to influence culture, Swift has added a new level of excitement to the NFL, especially for the Chiefs.
Viewership of Kelce’s games has increased significantly, with fans and commentators crediting Swift’s star power for drawing more attention to an already popular sport. It’s no surprise that her influence extends to everything she engages with, from music to football.
Despite his impressive career, Kelce’s increased attention isn’t just because of his skills on the field. Much of it comes from Swift being in the stands. With this heightened spotlight, both Kelce and Swift are facing more scrutiny than ever.
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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