Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
You Won’t Believe What Your Kitchen’s Pull-Out Cutting Board Was Actually Intended For!
The Evolution of Cutting Boards
If you’re like most homeowners, you probably have a cutting board in your kitchen. This essential tool has been used for centuries, originally designed for breadmaking. Pull-out cutting boards provided a clean, stable surface for bakers to knead dough, let it rise, and prepare it for the oven.
Modern Uses of Cutting Boards
Today, cutting boards serve many purposes beyond breadmaking. They are indispensable for chopping, slicing, and dicing meats, vegetables, and fruits. Made from various materials like plastic, bamboo, and wood, cutting boards are crucial in any kitchen. However, wood cutting boards, especially those made from maple, are considered the best for several reasons.
The Benefits of Maple Cutting Boards
Maple is a hard, durable wood that withstands frequent use and knife cuts. It resists bacteria growth better than plastic or bamboo, which can develop grooves and scratches that harbor bacteria. Maple cutting boards are also easier to maintain.
Maintaining Your Cutting Board
Proper cleaning is vital for your cutting board’s longevity. After each use, scrub it with a mixture of baking soda or kosher salt and lemon to remove stains and odors. Rinse thoroughly with hot water and dry with a clean towel. Applying a food-grade cutting board oil keeps the wood from drying out and prevents crackin
Cutting Boards: A Kitchen Essential
Despite their evolution, cutting boards remain essential for home cooks and professional chefs. With proper care and maintenance, a quality cutting board can last for years, providing a clean, safe surface for food preparation.
Explore Breadmaking at Home
If you’re interested in breadmaking, try making your own bread at home. The rise of home baking during the pandemic has led many to discover the joy of homemade bread. Numerous recipes and tutorials are available online, including on the popular YouTube channel “Becca Beach.”
Discover Becca Beach’s Breadmaking Tips
Becca Beach, a passionate home cook and baker, shares her recipes and cooking tips with her followers. In her video “Homemade Bread – SUPER Easy and Delicious!” she demonstrates how to make a simple loaf at home.
The Benefits of Homemade Bread
Making your own bread is fun and rewarding, and it’s healthier and more economical than buying store-bought bread. You can control the ingredients, ensuring your bread is free from preservatives and additives.
Cutting Boards and Culinary Adventures
Cutting boards have evolved from their original breadmaking purpose to become kitchen essentials made from various materials for multiple uses. Proper cleaning and maintenance ensure their longevity and safety. If you’re looking for a new culinary adventure, try making your own bread at home. With online tutorials and a quality cutting board, you can become a breadmaking expert in no time!
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