Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
15+ Pics That Need the Full Story to Make Sense
In 2011, 27 million pieces of content were shared online every day. Today, no less than 3.2 billion images are shared on a daily basis. It takes us a mere couple of seconds to snap a picture, and we’re not limited to a roll of film anymore. As a consequence, we snap pictures of everything, and sometimes we can’t keep them to ourselves.
Bright Side has a game for you — we prepared a list of images and your task is to figure them out without reading the explanation. Are you in?
1. “I wondered what my dad’s prosthetic finger would look like on my toe.”
2. “I don’t paint often, so I was really proud of myself for remembering to wear gloves this time.”
3. “My roommate thought I made cinnamon rolls. I actually made bacon. He was not happy with his finger scoop.”
4. “My treadmill kicked all the dirt from my shoes into a ’heavy’ and a ’light’ pile.”
5. “The fog during my flight makes the city seem like it hasn’t rendered.”
6. “The imprint of me lying face down in the snow looks like it’s actually popping out from the snow.”
7. “The border of my tattoo turned into a stretch mark during my first pregnancy. Now it looks 3D.”
8. “This truck looks like it came out of a wormhole. It’s actually carrying a wind turbine blade.”
9. “I got a cramp on the side of my hand, and you can actually see it.”
10. “I took a photo of my new faucet LED the exact moment it turned from red to green (or green to red).”
11. This is what a scan of a moving hand looks like.
12. “These aren’t actually bricks, it’s just white paint on red cement.”
13. “This tire went flat, was driven on, damaging the sidewalls, and then reinflated.”
14. “I made a snowman out of a melting paste. Here it is after an hour.”
15. “This is what happens when you wear socks and shoes outside every day for 20 years.”
16. “Shaved my hands, probably shouldn’t have. I just felt like my hands were too hairy.”
17. “Discovered that my tooth implant doesn’t glow like the rest of my teeth under a black light — regular photo for comparison.”
Which of these pics got you guessing about its backstory? What’s the last picture you took on your phone that only makes sense if you explain it? Share it with us in the comments.
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