Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
You Won’t Believe What’s Inside This Vintage Knife Sharpener!
Have you ever come across an old, peculiar kitchen gadget and wondered what it could be? Recently, a homeowner shared a picture of such a gadget in a Facebook group, and it turns out it is a very old knife sharpener! This discovery ignited curiosity among the group members, taking them on a journey to unravel the secrets of this age-old tool.
Knife sharpeners have been essential kitchen tools for centuries, but the early models were quite rudimentary compared to the sleek devices we have today. These vintage knife sharpeners consisted of two pieces with a mysterious ‘thing’ in between. They may have seemed strange, but they served a crucial purpose – keeping blades sharp for everyday culinary tasks.
Just imagining a vintage knife sharpener with a handle can transport us back to the kitchens of our ancestors. These devices might appear intimidating, but they were indispensable gadgets for chefs of the past. With their help, our ancestors maintained sharp blades to create delicious meals for their families. These vintage relics are a testament to the ingenuity of our culinary predecessors.
In today’s world, a wide range of knife sharpeners is available to us, catering to our needs and preferences. From electric sharpeners that offer a quick and hassle-free solution to handheld options that provide a hands-on sharpening experience, we have choices that suit every kitchen.
Electric sharpeners are a modern marvel, effortlessly delivering razor-sharp blades in a matter of seconds. All it takes is a simple push of a button, and your knives will be ready for any culinary adventure. These innovative gadgets have revolutionized the way we keep our blades sharp.
Knife sharpening is not just a task; it is an art that requires skill and precision. Different sharpening stones and honing rods serve specific purposes to ensure the perfect edge. Regular maintenance, such as using a honing rod before each use, is crucial for extending the life of your knives. By making sharpening a part of your culinary routine, you can enjoy the full potential of your blades.
While sharpening knives is essential, especially with older models, it is of utmost importance to prioritize safety. Always follow instructions carefully and seek guidance from professionals if needed. Your safety and the longevity of your knives should never be compromised.
Whether we use vintage relics or modern gadgets, knife sharpeners play a vital role in every kitchen. By keeping our knives sharp, we not only enhance our cooking experience but also ensure safety. So, embrace the magic of these timeless tools, and let the sharpness of your blades elevate your culinary endeavors.
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