Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Brad Pitt Finds New Love After Heartbreaking Divorce At 60, And You Might Recognize Her
Brad Pitt was arguably the most eligible bachelor on the planet at one point in time. But not any longer.
His relationship with Ines de Ramon has long been known to fans; the two are rumored to have arranged a low-key week to commemorate his milestone 60th birthday.
After ringing in his sixth decade on Monday, Pitt wasn’t inclined to go crazy with the festivities, according to PEOPLE. The fact that he desired to spend time with De Ramon speaks volumes about his dedication to her.
Actor Paul Wesley’s ex-wife De Ramon is reportedly described as “Brad’s first proper relationship since the divorce” from Angelina Jolie by a source who talked with PEOPLE last month.
In fact, it’s reported that the Troy actor began referring to the thirty-two-year-old as his girlfriend.
According to a PEOPLE insider, “He introduces [Ines] as his girlfriend.””Seeing him in a happy place is wonderful. Ines brings him much joy.
Pitt’s journey back to happiness hasn’t been easy; his turbulent divorce from Angelina Jolie left scars that don’t seem to be completely healed.
“You show no regard or compassion for your four youngest children, who shudder in terror when they are around you.
“Because you are incapable of understanding the harm you have caused to my family, you will never be able to comprehend it.
“You have turned those closest to me into a never-ending hell,” the teenager went on.”You can tell the world and yourself anything you want, but eventually the truth will surface.”
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