Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Leonardo DiCaprio, 49, declares that with $300M in assets, he only dates girls under 25 years old
One of Hollywood’s most well-known actors, Leonardo DiCaprio, has made headlines once more, but this time it’s not because of his acting skills or environmental activism. The actor, 49, whose estimated net worth is $300 million, recently stated that he prefers to date ladies under the age of 25, which sparked a lot of conversation and debate.
Famous for his parts in blockbuster movies like “The Wolf of Wall Street,” “Titanic,” and “Inception,” Leonardo DiCaprio has always piqued the interest of the media, both for his personal life and his acting prowess. His associations with younger ladies have come up frequently throughout the years. In his past, DiCaprio has been involved in a number of high-profile partnerships with actresses and models, many of whom were considerably younger than he was.
DiCaprio discussed his relationship choices in an open letter, blaming them on a mix of lifestyle compatibility and personal preference. “At this point in my life, I would rather date younger women,” he said. They offer a distinct vibe and viewpoint, and I find it appealing. He continued by saying that although having a sizable amount of money gives him flexibility in many areas of his life, his love inclinations are more motivated by a desire for closeness than by money.
DiCaprio’s remarks have sparked a variety of responses. His taste, according to his detractors, supports the alarming trend of older men dating considerably younger women, which might bolster unfavorable social norms regarding relationships and age. They raise concerns about whether these partnerships are founded on equal footing and point out that these dynamics frequently highlight problems of power imbalance.
Conversely, advocates uphold DiCaprio’s autonomy to select the partners he desires, stressing that each individual is an adult who has given their consent. They contend that rather than emphasizing age differences, partnerships should be evaluated on their quality and mutual respect.
DiCaprio’s revelation has also spurred discussions about ageism and discriminatory practices in the film industry. Many note that whereas older women dating younger men usually face more scrutiny and criticism, older male celebrities dating younger women is commonly welcomed or even celebrated.
DiCaprio sticks to his lifestyle decisions regardless of what the general public thinks. He still strikes a satisfying balance between his personal life, work, and charitable endeavors. Being a vocal environmentalist, he shows that his impact goes well beyond his love life by using his position to push for immediate climate action and conservation initiatives.
Since personal lives in the entertainment business are frequently examined closely, DiCaprio’s candor on his dating choices enhances his public image. Regardless of one’s opinion of his decisions, his candor about his personal life encourages more comprehensive conversations about relationships, aging, and society expectations.
Leonardo DiCaprio’s decisions will surely continue to pique attention and controversy as he moves closer to the next phase of his life. He has had an incredible career and made major contributions to worthy causes. He is still a fascinating character whose deeds, both on and off screen, draw attention from all over the world.
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