Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Woman buys homeless man food and stays with him – he then gives her a note and she realizes the truth.
I recently came over a sociological experiment where a female was left by alone by the sidewalk while she was dressed properly. When most people noticed her, they took the time to stop and inquire about her parents’ whereabouts and whether she needed assistance. Now, the same girl was left standing in the same spot, her garments soiled and tattered. Many individuals went past her, but none of them seemed to pay any attention. And those who did looked on with bitterness.
This is today’s depressing reality. It begs the question, “When did this world turn into a place where egotistical people only consider other people’s appearances?” Or, why is a rich person’s life more valuable than a poor person’s?
Fortunately, we encounter someone along the road who demonstrates that not everyone has lost the capacity to feel sympathy for those who are less fortunate, which gives us hope that all is not lost.
When Casey Fischer noticed a homeless man on the side of the road gathering change, she decided to stop by Dunkin’ Donuts for coffee during her break from courses. Then he went inside, thinking he would buy something to eat.
Fisher could see that the man had barely made $1 in change in his hand as she drew nearer. Then she invited him to join her at her table and offered to pay for his bagel and coffee.
The man identified himself as Chris and told Fischer that the only reason he was frequently treated poorly was that he was homeless.
He acknowledged that his drug misuse made him into the person he detested. Being the person his late mother would have been proud of was basically all he wanted out of life. yet in some way was unable to do so.
Fischer told Chris she was happy to meet him and said she had to leave since it was time for her to return to class. The man, however, motioned for her to wait a moment, got a piece of crumpled paper, scrawled something on it, and gave it to his new friend.
When Fischer opened the note, she was taken aback. She had no idea that her actions would have such a profound impact on the homeless man. This meeting meant far more to him than simply catching up over coffee and bagels. Something in him altered as a result.
The note said, “I wanted to kill myself today.” I no longer do as a result of you. I’m grateful, lovely individual.
We also like to thank this beautiful girl. This world needs you to make the necessary changes in order to continue.
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