Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Discovered My Husband Claims I’m His Child’s Caretaker Whom He Keeps Employed Due to Pity — I Enacted My Retribution Shortly Afterwards
When Megan visited her husband’s office with his favorite lunch to surprise him, she learned a startling secret from his receptionist. Megan found out that her husband had been telling everyone she’s merely his kid’s nanny, allowing him to act freely at work.
Recently, I discovered that my husband has been telling everyone that I am merely his child’s nanny, one he keeps out of pity.
What?
It was an ordinary day, and I decided to surprise my husband with lunch from his favorite fast food place. We had both been working long hours lately and had little time to connect.
This was my first visit to Ben’s new office, and I was excited about surprising him.
“Hi, honey,” he said, answering his phone as I parked the car. “I’m just on a call; I’ll be done soon.”
I didn’t really want to talk to him; I just wanted to make sure he was there.
I got out of the car, grabbed the takeout bag, feeling a thrill. When Ben and I were first married, we often surprised each other at work or met up spontaneously.
It was the spark that kept our marriage alive.
Ben’s office was sleek and modern. I walked in, and a friendly receptionist greeted me with a bright smile.
“Good afternoon!” she said. “You’re Mr. Link’s nanny, right? Is something wrong with the kids? Should I buzz him, or do you want to go straight up?”
I nearly dropped the bag of food.
“Excuse me?” I asked, my heart racing.
The receptionist looked puzzled, as if unsure if she’d misspoken or if I hadn’t heard her right.
“Aren’t you Mr. Link’s nanny?” she repeated, her smile fading.
I took a deep breath, trying to process her words.
“No, I’m not the nanny,” I said. “I’m his wife, Mrs. Megan Link.”
Her eyes widened in shock, and she quickly looked around to ensure no one else was listening.
“Oh my God,” she said. “I am so sorry! I had no idea! Please, come with me.”
Leave a Reply