Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
NHL Star Johnny Gaudreau’s Tragic Death at 31: His Widow’s Shocking Announcement at the Memorial Service
A surprising announcement made by Johnny Gaudreau’s widow at his memorial service has shocked many people online.
Johnny Gaudreau, a 31-year-old ice hockey player for the Columbus Blue Jackets, passed away recently. His memorial service was held on Monday, September 9, where his widow, Meredith Gaudreau, gave a touching eulogy.
In her speech, Meredith revealed that she is pregnant. This news has added a new layer of emotion to the already heart-wrenching event.
During her eulogy, Meredith Gaudreau talked about how much she treasures the six months she had with her late husband, Johnny Gaudreau, and their time together as a family. She highlighted one special week that stood out, saying, “There’s specifically one week that I will cherish forever — it will be my favorite week of my life out of those six months.”
Meredith then shared some surprising news: “We’re actually a family of five. I’m in my ninth week of pregnancy with our third baby.” She explained that the pregnancy was a “total surprise” and added, “John was beaming and so excited. His reaction was just immediately kissing me and hugging me.”
Meredith and Johnny Gaudreau also have a daughter, Noa Harper Gaudreau, born on September 30, 2022, and a son, Johnny Edward Gaudreau, who was born on February 22, 2024.
Meredith said, “It doesn’t even sound possible, but I see it as the ultimate blessing. How lucky am I to be the mother of John’s three babies? Our last one is such a special blessing, even in these difficult times.” She also told her kids how loved they were and continue to be by their late dad.
Upon hearing about Meredith’s pregnancy, people online expressed their sadness and offered condolences. One Facebook user commented, “This is heartbreaking ,” while another added, “So very sad. Condolences to all concerned.”
A netizen added, “So so tragic.” Another person wrote, “What a complete tragedy . All because one guy couldn’t wait to get home to get drunk. Hope he never drives again,” referring to the unfortunate circumstances surrounding Johnny and Matthew’s deaths.
The tragic accident occurred on August 29, the night before Katie Gaudreau’s wedding. Johnny and Matthew Gaudreau were riding their bikes in Oldmans Township, New Jersey, when they were hit from behind by a suspected drunk driver. The driver, 43-year-old Sean M. Higgins, struck the brothers at 8 p.m., and both Johnny, who had played 10 seasons in the NHL, and Matthew were pronounced dead at the scene.
Sean M. Higgins faces serious charges following the tragic accident. He is charged with two counts of death by auto and reckless driving. He also faces additional charges for consuming alcohol in a motor vehicle and possessing an open container. Although his blood-alcohol level hasn’t been released yet, the criminal complaint notes that Sean failed a field sobriety test. He is currently being held in a Salem County jail.
When news of Johnny and Matthew’s passing became public, Johnny’s hockey team released a heartfelt statement on social media. They expressed their deep sadness over the tragedy and highlighted how much Johnny was loved and admired. The team praised Johnny’s talent and his impact on the team, reflecting on the profound loss felt by everyone who knew him.
The Columbus Blue Jackets shared a tribute to Johnny, saying, “Johnny played the game with great joy and a genuine love for hockey. From Boston College to the Calgary Flames, Team USA, and the Blue Jackets, he brought excitement to every team he played for. He thrilled fans in a way only Johnny Hockey could.”
The Columbus Blue Jackets also sent their heartfelt condolences to Johnny’s wife, parents, children, friends, and all his loved ones. They emphasized that even though Johnny’s life was tragically cut short, the remarkable impact he made on his community and his career would be remembered and cherished forever.
Amid the outpouring of support from coaches and sports stars like NBA superstar LeBron James, who sent prayers to Gaudreau’s family, Meredith also shared a touching wedding anniversary post on Instagram on September 4.
As the Gaudreau family navigates through their immense grief, we extend our deepest condolences and heartfelt prayers to them. Johnny and Matthew Gaudreau may no longer be with us, but their memory will forever remain in our hearts. Rest in peace.
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